Gives you knowledge about you and your competitors
Competitor Analysis
In a highly competitive market, it's important to know who you're competing against. A competitor analysis can help you find out who your main competitors are and how your company and products are positioned in relation to them.
- What are your strengths and weaknesses when competing for customers?
- What opportunities does the market offer that are just waiting to be utilised?
- And what threats are lurking?
You can learn more about all this with a competitor survey from Analyse Danmark. The survey provides valuable strategic insights into your and your competitors' market position.
A competitor analysis can either be conducted as a purely quantitative or purely qualitative study, or the methods can be combined.
A combination study is typically phased and can, for example, begin with an exploratory phase with in-depth interview or focus groups. This can then be followed by a survey to quantify the perceptions of the target group.
The competitor analysis can be based on a panel survey if the analysis of your products and your company's position in the market is to be based on the general Danish population or a large subset of it.
- Alternatively, it can be based on your existing customers and implemented as a customer analysis focusing on competitors and the customers' relationship with them.
All organisations can benefit from gaining insight into their competitive strengths and weaknesses. Typically, you'll get an overview of how you stack up against competitors on a number of different parameters. These will typically include the recommendation rate (NPS), satisfaction with various services and level of trust.