Quantitative method
Telephone interview (CATI)
Telefoninterviewet (CATI – Computer Assisted Telephone Interviewing) er en klassisk analysedisciplin.
This is done by trained interviewers calling respondents in a specific target group and conducting the quantitative interviews over the phone. Responses are entered directly into a pre-set online questionnaire.
Interviewers are also tasked with getting past various gatekeepers. For example, this may involve contacting employees with specific functions in a company or organisation.
Fordele og ulemper ved telefoninterview?
- Fordele ved telefoninterviewet er, at intervieweren har stor kontrol over den situation, hvori interviewet foregår. Dette medfører, at intervieweren kan sikre sig, at respondenten forstår spørgsmålene samt afsætter den fornødne tid til at besvare spørgsmålene. Det er også ofte den bedste måde at lave kvantitative interviews med snævre og svære målgrupper (f.eks. BTB). Man kan nemlig i højere grad sikre, at det er den rigtige person, der svarer. Ofte vil man også få en højere svarprocent end uopfordrede intertnet- eller postale interviews.
- Disadvantages of phone interviews are that data collection typically takes longer than, for example, in the internet interview and that the price is higher. A lot of resources are typically required in terms of interviewer hours. It is also not possible to test visuals such as images or film, for example.