Optimise your communication
Reader surveys
Reader surveys are an effective tool for gaining knowledge about your readers - such as general reader satisfaction, preferences and attitudes. Reader surveys can thus be integrated as an essential part of the basis for editorial decisions.
Analyse Danmark has extensive experience with different types of reader surveys - both single surveys, tracking surveys and qualitative surveys. Reader surveys can be conducted as electronic surveys, which makes it possible to insert images and create advanced branching in the questionnaire.
Among other things, we have extensive experience with reader surveys of the following media:
- Trade magazines (Fagbladet 3F, Sygeplejersken)
- Free magazines (Chili, KIWI Magazine, Mit Hjem, Kulør)
- Newsletters
Take the temperature of reader satisfaction
Reader behaviour and satisfaction can, for example, be revealed through the following parameters:
- Time consumption
- Layout testing (front page, images)
- Assessment of selected articles and the magazine as a whole
- Reasons for opting out
- Share of articles read
- Reader loyalty
- Leaf assessment in different content areas
In addition, prospective questions can help you develop your magazine to ensure that the content and form of your magazine evolves according to your readers' wishes.
If you want to delve deeper into different themes or want more input on how you can develop your communication in both content and form, it is recommended to supplement with qualitative research. For example, it would be a good idea to organise one or more focus groups or individual interviews with selected reader segments to bring new ideas to the table or test different new concepts or initiatives. .