Qualitative methodology
Conversation groups
Focus groups have been used as a decision-making tool for important decisions for the past 25 years. Meeting customers or users in a focus group provides a better understanding of the facts by “delivering” the reasons while showing the emotional reactions of the participants.
Analysis Denmark's Dialogue Groups are a further development of the classic focus group. The method gives you the direct competence to conduct the critical dialogue required for focus groups yourself. This allows you and your customers or users to have a unique experience of customer analysis facts combined with new customer insights.
You go from being a spectator to being on the pitch yourself
If you've tried it once, you'll understand the difference between watching a focus group on a TV and being directly involved. The explanation is also simple - you can use all your senses when you get facts and feelings delivered in the form of customer or user reactions.
It provides a completely different and direct experience of customer/user reactions and thus an understanding that even the best knowledge management systems, reports, etc. are unable to convey.
Interactive dialogue groups
By using Analysis Denmark's Dialogue Groups, you as a client and decision-maker will be directly connected to the customers or users and thus your decisions will be much more qualified and the knowledge you gain will naturally be included in “daily work”.
Interactive Dialogue Groups are not only better, they're also cheaper - the number of internal decision-making meetings is dramatically reduced and you save a lot of paper by getting facts and feelings close to life.
Analysis Denmark's Dialogue Group concept has the international approach and has been implemented in 25 % of the world's most innovative companies (Business Week's “100 most innovative companies”).