Methods
Which method should I choose?
Analyse Danmark tilbyder et bredt analysesortiment. Vi håndterer alle faserne i analyseprocessen fra sparring med kunden om problemformulering, rådgivning om metodevalg og selve gennemførelsen – til afrapportering med konklusioner og klare anbefalinger.
Det er en meget vigtig forudsætning for, at man opfylder formålet med analysen og har mulighed for at agere på resultaterne, at man først gør sig nogle grundige overvejelser om metodevalg. Nedenfor kan du læse mere om de forskellige metoder – og hvad der er vigtigt, når man skal vælge mellem dem eller eventuelt kombinere dem. Tag endelig fat I os, hvis du ønsker rådgivning eller sparring.
Which method is the right one for your problem?
Which method you should choose depends on several factors, such as:
Your specific challenge/problem – i.e., whether you need to delve deeper into a topic and/or want to know about the prevalence of phenomena
The research topic (e.g. the complexity or whether it is a taboo subject)
Målgruppen (f.eks. hvor svært det er at få adgang til målgruppen eller om der skal tages særlige hensyn, for at få dem til at åbne sig)
The time you have available
Your budget
Analyse Denmark's research has contributed significant market insight, where we have both had some of our assumptions about our position in the Scandinavian market confirmed and refuted. This means that the competitive landscape has been sharpened and narrowed down. Specifically, we have used the report's conclusions, among other things, to change our sales strategy within a particularly critical product category in our assortment.
Michael Ellegaard Sørensen
Marketing Director at Lyreco Scandinavia
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