Detailed and in-depth analysis
Target audience analysis
Many businesses operate in a fast-moving market with high competition and a constant influx of new products. If you want to ensure that your marketing achieves the desired results, it's crucial to know who your target audience is. Marketing without a clearly defined target group rarely yields the desired results. That's why a target group analysis is a good investment as it will focus your communication efforts.
A target audience analysis can give your organisation answers to the following questions, among others:
- Who is your target audience?
- What does your target audience look like?
- What are the preferences and attitudes of your target audience?
A target group study will give your organisation important insights into how to best reach your target group. An audience analysis can be carried out on your company or on your product, depending on what your focus is.
Method:
If you want to define your target audience in terms of gender, age, geography or other demographic variables, as well as their attitudes or behaviour, it makes sense to conduct a target audience analysis using a quantitative method.
Depending on whether your products/services are aimed at private consumers or other businesses, the survey is conducted either via a population panel or via Telephone (CATI).
If you already have a demographic definition of your target audience, a qualitative analysis with people in your target group to gain deeper insight into the target group and uncover the root causes of their preferences and attitudes.