Gives you knowledge about awareness levels and sources
Awareness analysis
Answering these questions can often be necessary to increase your competitiveness and improve your competitive edge (see also competitor analysis). Without insight into the awareness levels and sources of your company/product, it can be difficult to know where to start.
If you want to gain insight into the awareness of your particular business, an awareness survey is the right tool for this. An awareness survey from Analyse Danmark can uncover the following questions:
- What is the awareness level?
- How does awareness of your business compare to your competitors
- What are the knowledge sources
- What is the awareness of your specific branches/branches in a given area
- Are you top-of-mind with your target audience
An awareness analysis makes it possible to uncover awareness of your company/organisation in general throughout the country, in specific geographical areas or in your specific target group.
Methodology
An awareness survey is typically conducted as a quantitative survey and can be either a panel survey or a telephone survey. Alternatively, you could choose to conduct a qualitative Follow-up or initial research in the form of in-depth interviews or focus groups if you want information on how you can best improve awareness of your company/organisation or what is most important to the customers you want to know about you.
It will often be relevant to repeat an awareness survey after a certain period of time to track whether awareness of your business is increasing or decreasing. Tracking awareness gives you the opportunity to see whether any measures you have taken are affecting awareness levels or whether you need to change your strategy.
Among other things, we conducted awareness analyses - and tracking - for organisations such as Mellemfolkeligt Samvirke and Save the Orangutan. This made it possible for the organisations to see whether their communication strategy initiatives had an effect on awareness in their target group.