Gives you knowledge about the perception of your surroundings
Image analysis
As the name suggests, an image analysis focuses on uncovering the image of your company, your products or your brand in your target group. There is not necessarily a match between the image your company has and the image you want. An image analysis sheds light on the perception of your company, product or brand. It provides you with insights and knowledge that can be used to your advantage in your communication efforts.
- The analysis can give you the knowledge you need to make the right strategic decisions.
- An image analysis can reveal your image compared to your competitors (see also competitor analysis) and what it takes to improve your image.
- Additionally, an image survey can show how attractive your company is to potential customers or job applicants.
- If you want to learn more about your competitiveness and how you can improve your image.
- The analysis can give you the knowledge you need to make the right strategic decisions.
Can be conducted as a purely quantitative or qualitative study
The image survey from Analyse Danmark can either be conducted as a purely quantitative or qualitative survey. It can also advantageously be a combination of these methods. A combination survey is typically divided into phases. For example, it may consist of an exploratory phase with in-depth interviews or focus groups followed by a questionnaire survey. The latter quantifies the perceptions of the target group found in the previous phase. The methods can also be combined differently so that a quantitative survey forms the basis for a qualitative phase where the results of the survey are qualified and deepened.