{"id":43821,"date":"2024-12-10T12:22:45","date_gmt":"2024-12-10T11:22:45","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43821"},"modified":"2025-05-20T12:52:47","modified_gmt":"2025-05-20T10:52:47","slug":"damixa","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/it\/cases\/damixa\/","title":{"rendered":"Damixa"},"content":{"rendered":"<header class=\"gb-container gb-container-fa2dff78 gbp--border-radius\">\n<div class=\"gb-container gb-container-d2d53606 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-781df5b1\">\n<div class=\"gb-grid-column gb-grid-column-63aab36c\"><div class=\"gb-container gb-container-63aab36c\">\n\n<figure class=\"gb-block-image gb-block-image-e61ea73b\"><a href=\"https:\/\/damixa.dk\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" class=\"gb-image gb-image-e61ea73b gbp--border-radius gbp--margin-after\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/12\/damixalogo.png\" alt=\"Damixa\" title=\"damixalogo\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/12\/damixalogo.png 500w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/12\/damixalogo-300x300.png 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/12\/damixalogo-400x400.png 400w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7de558b8\"><div class=\"gb-container gb-container-7de558b8\">\n\n<h1 class=\"gb-headline gb-headline-be302155 gb-headline-text\">Damixa<\/h1>\n\n\n\n<p>Hvad l\u00e6gger brugerne v\u00e6gt p\u00e5 ift. vandhanedesign?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Udfordring<\/h2>\n\n\n\n<p><strong>Hvad l\u00e6gger brugerne v\u00e6gt p\u00e5 ift. vandhanedesign?<\/strong><br>Damixa er en innovativ dansk produktionsvirksomhed, som siden 1932 har produktudviklet og produceret vandhaner og termostater p\u00e5 egen fabrik i Odense. I samarbejde med Analyse Danmark holdt Damixa i 2014 en <a href=\"https:\/\/analysedanmark.dk\/it\/metodi\/metodi-qualitativi\/fokusgrupper\/\" data-type=\"page\" data-id=\"43770\">fokusgruppe<\/a> med det form\u00e5l at pr\u00e6teste fire design-koncepter for at f\u00e5 input til det videre arbejde med designs, herunder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spontane reaktioner p\u00e5 koncepterne<\/li>\n\n\n\n<li>Oplevede fordele og ulemper<\/li>\n\n\n\n<li>Hvilke(t) design, der foretr\u00e6kkes<\/li>\n<\/ul>\n\n\n\n<p>Derudover var form\u00e5let at afd\u00e6kke holdninger og k\u00f8bsadf\u00e6rd ift. denne produktgruppe, herunder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infos\u00f8gning om vandhaner<\/li>\n\n\n\n<li>Til- og fravalgskriterier<\/li>\n\n\n\n<li>Diskussion af forskellige features \u2013 hvilke er pr\u00e6ferenceskabende?<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-58a76ced gbp-section\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-b2a7a5e2 gb-headline-text gbp-section__tagline\">Metodevalget<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-cf6f9690 gb-headline-text\"><strong><strong><strong>Fokusgruppe med fysiske udgaver af vandhanekoncepterne \u2013 \u2019dummies\u2019<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Deltagerne havde forud for gruppeafholdelse taget billeder af deres eksisterende vandhane(er) i hjemmet samt de m\u00e6rker\/typer de overvejede ifm. en kommende udskiftning og sendt disse elektronisk til Analyse Danmark. Diskussionen tog s\u00e5ledes afs\u00e6t i de vandhaner slutbrugerne havde derhjemme og de erfaringer gode som mindre gode f.eks. ifm. b\u00f8rns brug af vandhanen, vedligeholdelse (kalker de ofte til etc.) De fire nye designforslag fra Damixa blev pr\u00e6senteret som \u2019dummies\u2019 for bedre at kunne give deltagerne en fornemmelse for bl.a. st\u00f8rrelse og form af de enkelte designs \u2013 \u2019touch and feel\u2019.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66 gbp--gradient-secondary\">\n\n<figure class=\"gb-block-image gb-block-image-ff825c85\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" class=\"gb-image gb-image-ff825c85 gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash.webp\" alt=\"\" title=\"wes-hicks-4-EeTnaC1S4-unsplash\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"450\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/12\/Vandhane.png\" alt=\"\" class=\"wp-image-44143\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/12\/Vandhane.png 1160w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/12\/Vandhane-640x248.png 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/12\/Vandhane-768x298.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Resultat<\/h2>\n\n\n\n<p><strong>Fra dummy til lancering<\/strong><br>To af de fire koncepter som Damixa fik pr\u00e6testet i gruppen er efterf\u00f8lgende blevet oph\u00f8jet til projekter, hvoraf \u00e9t er lanceret september 2015.<\/p>\n\n\n\n<p>Designet blev \u00e6ndret p\u00e5 baggrund af fokusgruppens kommentarer, der bl.a. l\u00f8d p\u00e5, at n\u00e6sen var for lang, men at det flade design var flot og nyskabende. Konceptet endte ud i en milj\u00f8rigtig produktserie ved navn Pine som indeholder to k\u00f8kkenvandhaner, to badarmaturer samt det h\u00e5ndvaskarmatur, der blev pr\u00e6senteret for fokusgruppen, og som dannede grundlag for designretningen i serien. Damixa havde derudover nogle forslag til nye features fx indbygget vandbesparelse, hvilket bl.a. baseret p\u00e5 deltagernes svar blev inkorporeret i det endelige design.<\/p>\n\n\n\n<p>S\u00f8ren Braae har s\u00f8rget for at integrere fokusgruppernes kommentarer i de produkter, der netop nu er sendt p\u00e5 markedet. Det andet koncept, som designm\u00e6ssigt scorede h\u00f8jt blandt fokusgruppens deltagere og derfor senere blev oph\u00f8jet til et projekt, forventes lanceret i andet halv\u00e5r 2016.&nbsp;<a href=\"https:\/\/www.damixa.dk\/presse#\/pressreleases\/en-fornuftig-vandhane-1210117\" rel=\"nofollow noopener\" target=\"_blank\">L\u00e6s mere om den nye Pine-serie<\/a><\/p>\n\n\n\n<p><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-68a23b27 gbp--border-radius\">\n<div class=\"gb-container gb-container-4c3bf351 gbp-section__inner\">\n\n<p class=\"gb-headline gb-headline-49bc7c64\"><span class=\"gb-icon\"><svg viewbox=\"0 0 40 26.79\" data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"stroke-width:0\" d=\"M.31 18.41C-1.37 10.67 3.97 2.41 12.65 0l.63 5.23c-2.3.94-4.29 3.14-4.29 6.07 3.45-1.57 8.27.42 9.42 5.34.94 4.5-1.99 8.89-6.59 9.94C6.8 27.63 1.67 24.7.31 18.42Zm21.49 0C20.13 10.67 25.36 2.4 34.04 0l.73 5.23c-2.41.94-4.29 3.14-4.4 6.07 3.56-1.57 8.37.42 9.42 5.34 1.05 4.5-1.99 8.89-6.59 9.94-4.92 1.05-10.04-1.88-11.41-8.16Z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">Per Damixa \u00e8 importante essere vicini agli utenti finali e alle loro esigenze. Utilizzando manichini stampati in 3D nei focus group, ci avviciniamo il pi\u00f9 possibile a un potenziale prodotto finale e otteniamo le reazioni immediate degli utenti finali a tecniche e progetti che altrimenti potremmo solo abbozzare su un tavolo da disegno.<\/span><\/p>\n\n\n\n<p class=\"has-base-3-color has-text-color\"><strong>S\u00f8ren Braae,<\/strong> produktchef i Damixa.<\/p>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For Damixa er det vigtigt at v\u00e6re t\u00e6t p\u00e5 slutbrugerne og deres behov. Ved at bruges 3D-printede dummies i fokusgrupper kommer vi s\u00e5 t\u00e6t som muligt p\u00e5 et potentielt slutprodukt og f\u00e5r slutbrugernes umiddelbare reaktioner p\u00e5 teknikker og designs, som vi ellers kun har kunnet skitsere p\u00e5 et tegnebr\u00e6t. S\u00f8ren Braae, produktchef i Damixa.<\/p>","protected":false},"author":4,"featured_media":0,"parent":24,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43821","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages\/43821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/comments?post=43821"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages\/43821\/revisions"}],"predecessor-version":[{"id":234904,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages\/43821\/revisions\/234904"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages\/24"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/media?parent=43821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}