{"id":43523,"date":"2024-12-05T03:30:28","date_gmt":"2024-12-05T02:30:28","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43523"},"modified":"2025-05-20T12:26:48","modified_gmt":"2025-05-20T10:26:48","slug":"kundeanalyser","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/it\/ydelser\/kundeanalyser\/","title":{"rendered":"Analisi dei clienti"},"content":{"rendered":"<div class=\"gb-container gb-container-69085cdc\">\n<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Indsigt til \u00f8get kundetilfredshed og loyalitet<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Analisi dei clienti<\/h1>\n\n\n\n<p><strong>For at opn\u00e5 den optimale relation til jeres kunder, er I n\u00f8dt til at vide, hvad jeres kunder t\u00e6nker.<\/strong><br>En kundeanalyse er et v\u00e6rkt\u00f8j, som kan afd\u00e6kke kundernes opfattelse af jeres virksomhed p\u00e5 forskellige omr\u00e5der. Kundeanalysens overordnede m\u00e5l er at skabe et grundlag for at \u00f8ge tilfredsheden og loyaliteten blandt kunderne, da dette afspejler sig p\u00e5 jeres top- og bundlinje.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-640x427.jpg\" alt=\"Analisi dei clienti\" title=\"Portrait,Of,Happy,Woman,Buying,Groceries,In,Supermarket,And,Looking\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-1280x854.jpg 1280w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-1536x1025.jpg 1536w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg\" alt=\"\" title=\"Fokusgruppe\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Hvorn\u00e5r er en kundetilfredshedsanalyse relevant?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse Danmarks kundetilfredshedsunders\u00f8gelse er udviklet som et operationelt v\u00e6rkt\u00f8j til virksomheder, der \u00f8nsker at arbejde resultatorienteret og m\u00e5lrettet med styring af deres kunders opfattelse af dem. Eksempelvis afd\u00e6kker kundeanalysen kundernes vurdering af virksomhedens produkter og produktsortiment, kvaliteten af serviceydelser og serviceniveau samt hvilke faktorer, der er af vital betydning for fastholdelsen af eksisterende kunder og tiltr\u00e6kning af nye kunder. En kundeanalyse kan f.eks. give indsigter om f\u00f8lgende:<\/li>\n\n\n\n<li>Kundernes generelle tilfredshed og loyalitet (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Net_promoter_score\" rel=\"nofollow noopener\" target=\"_blank\">net promoter score<\/a>)<\/li>\n\n\n\n<li>Hvilke faktorer, der er af (st\u00f8rst) betydning i kundeforholdet<\/li>\n\n\n\n<li>Identifikation af de parametre, der g\u00f8r en forskel<\/li>\n\n\n\n<li>Konkret viden om kundernes vurdering af produktsortimentet<\/li>\n\n\n\n<li>Opfattelsen af jeres serviceniveau<\/li>\n\n\n\n<li>Segmentering af kunder (eks. opdeling i kundesegmenter, der kan bruges operationelt f.eks. i markedsf\u00f8ring)<\/li>\n\n\n\n<li>Ikke mindst f\u00e5r I en viden om kundernes loyalitet. Er den enkelte kunde i \u201csikker havn\u201d? Hvis ikke \u2013 hvad kan I s\u00e5 g\u00f8re for at fastholde eller udvikle kunderelationen?<\/li>\n\n\n\n<li>Med Analyse Danmarks kundeanalyse f\u00e5r I konkret viden til at supplere jeres egne indtryk. Dette g\u00e6lder b\u00e5de i 0-punkts-situationen og l\u00f8bende for at registrere \u00e6ndringer i tilfredsheden.<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0c83677d\">\n<div class=\"gb-container gb-container-a5391143 gbp-section\">\n<div class=\"gb-container gb-container-93ca79a7 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b92d2374\">\n<div class=\"gb-grid-column gb-grid-column-57d1efca\"><div class=\"gb-container gb-container-57d1efca\">\n\n<h2 class=\"gb-headline gb-headline-3f298b35 gb-headline-text\">Hvad er v\u00e6rdien af en kundeanalyse?<\/h2>\n\n\n\n<p><strong>En kundeanalyse fra Analyse Danmark giver jer fem klare fordele:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Den hj\u00e6lper jer til at nedbringe kundefrafald og til at udnytte muligheden for at s\u00e6lge mere til eksisterende kunder (f.eks. ved at afd\u00e6kke om der er \u201dhuller\u201d i jeres produktportef\u00f8lje eller kundernes viden om denne)<\/li>\n\n\n\n<li>Den identificerer de parametre, som er afg\u00f8rende for jeres kunders tilfredshed<\/li>\n\n\n\n<li>I finder ud af, hvad der har st\u00f8rst betydning for jeres kunder, s\u00e5 I kan bruge jeres ressourcer rigtigt og f\u00e5 en mere m\u00e5lrettet kommunikations- og salgsindsats<\/li>\n\n\n\n<li>Konkret input i forhold til jeres styrker og svagheder<\/li>\n\n\n\n<li>Indsatsomr\u00e5der, hvor kundernes tilfredshed kan \u00f8ges, s\u00e5 eventuelle indsatsomr\u00e5der kan prioriteres efter hvert omr\u00e5des betydning for kunderne<\/li>\n<\/ol>\n\n\n\n<p>Kundetilfredshedsunders\u00f8gelsen giver jer v\u00e6rdifulde kundeindsigter, s\u00e5 I kan tr\u00e6ffe vigtige beslutninger p\u00e5 baggrund af konkret viden i stedet for fornemmelser. En gennemf\u00f8rsel af en kundeanalyser sender desuden det signal til jeres kunder, at I gerne vil lytte til dem &#8211; og at I er interesserede i at forbedre oplevelsen for kunderne.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8020f66b\"><div class=\"gb-container gb-container-8020f66b\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash.webp\" alt=\"\" class=\"wp-image-42003\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash-640x480.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash-768x576.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-2dabb907\">\n<div class=\"gb-container gb-container-881d5d01\">\n<div class=\"gb-container gb-container-8eac374b gbp-section\">\n<div class=\"gb-container gb-container-77570098 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-88cf97ee\">\n<div class=\"gb-grid-column gb-grid-column-c4a89e8c\"><div class=\"gb-container gb-container-c4a89e8c\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash.webp\" alt=\"\" class=\"wp-image-42457\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-cc1f1d43\"><div class=\"gb-container gb-container-cc1f1d43\">\n\n<h2 class=\"gb-headline gb-headline-ae519f8a gb-headline-text\">I metodi<\/h2>\n\n\n\n<p>Med udgangspunkt i Analyse Danmarks erfaringer med kundeanalyser og jeres specifikke viden om jeres branche-og kundeforhold udarbejdes et sp\u00f8rgeskema. Dataindsamlingen herefter kan enten foreg\u00e5&nbsp;online,&nbsp;via telefon&nbsp;eller&nbsp;postalt&nbsp;afh\u00e6ngigt af, hvad der er muligt og mest hensigtsm\u00e6ssigt.<\/p>\n\n\n\n<p>Analyse Danmark st\u00e5r herefter for databehandlingen. Som en fast bestanddel af Analyse Danmarks kundeanalyse f\u00e5r I en afrapportering med overskuelige grafer, der giver et hurtigt overblik og mulighed for handling her og nu (f.eks. i form af oversigt over kunder, der skalhandles&nbsp;i forhold til). Vi kommer selvf\u00f8lgelig ogs\u00e5 meget gerne og pr\u00e6senterer resultaterne for jer.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-a7270b42\">\n<div class=\"gb-container gb-container-5e526e74 gbp--border-radius\">\n<div class=\"gb-container gb-container-713676bd gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-686de9ba\">\n<div class=\"gb-grid-column gb-grid-column-ea268650\"><div class=\"gb-container gb-container-ea268650\">\n\n<h2 class=\"gb-headline gb-headline-77811175 gb-headline-text\">Analisi dei clienti<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-98247a69\"><div class=\"gb-container gb-container-98247a69\">\n<div class=\"gb-container gb-container-9e904099\">\n\n<div class=\"gb-headline gb-headline-335bd4d2\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M221.07,144.41A96.68,96.68,0,0,0,181,88h59a8,8,0,0,0,0-16H159a32,32,0,0,0-62,0H16a8,8,0,0,0,0,16H75a96.68,96.68,0,0,0-40.07,56.41A32,32,0,1,0,51.08,146,80.6,80.6,0,0,1,99,93.44a32,32,0,0,0,58.06,0A80.6,80.6,0,0,1,204.92,146a32,32,0,1,0,16.15-1.57ZM56,176a16,16,0,1,1-16-16A16,16,0,0,1,56,176Zm72-80a16,16,0,1,1,16-16A16,16,0,0,1,128,96Zm88,96a16,16,0,1,1,16-16A16,16,0,0,1,216,192Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-2849d821\">\n\n<h3 class=\"gb-headline gb-headline-eed07374 gb-headline-text\">Barometro dei clienti<\/h3>\n\n\n\n<p>Kundebarometer er navnet p\u00e5 Analyse Danmarks standardkundeanalyse, og er baseret p\u00e5 vores mange\u00e5rige erfaring i at gennemf\u00f8re webbaserede analyser og kundeanalyser.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/it\/servizi\/kundeanalyser\/kundebarometer\/\" data-type=\"page\" data-id=\"43525\">L\u00e6s mere her<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9dd3916a\"><div class=\"gb-container gb-container-9dd3916a\">\n<div class=\"gb-container gb-container-8f06bfe9\">\n\n<div class=\"gb-headline gb-headline-5e5c223d\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M58.34,101.66l-32-32a8,8,0,0,1,0-11.32l32-32A8,8,0,0,1,69.66,37.66L43.31,64,69.66,90.34a8,8,0,0,1-11.32,11.32Zm40,0a8,8,0,0,0,11.32,0l32-32a8,8,0,0,0,0-11.32l-32-32A8,8,0,0,0,98.34,37.66L124.69,64,98.34,90.34A8,8,0,0,0,98.34,101.66ZM200,40H176a8,8,0,0,0,0,16h24V200H56V136a8,8,0,0,0-16,0v64a16,16,0,0,0,16,16H200a16,16,0,0,0,16-16V56A16,16,0,0,0,200,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-006115cb\">\n\n<h3 class=\"gb-headline gb-headline-3fe79a7d gb-headline-text\">Udbytte af kundeanalyser<\/h3>\n\n\n\n<p>&nbsp;Form\u00e5let med unders\u00f8gelsen er at afd\u00e6kke virksomhedernes brug af og tilfredshed med kundeanalyse, herunder omfanget, typerne og udbyttet af kundeanalyserne.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/it\/servizi\/kundeanalyser\/undersoegelse-om-udbytte-af-kundeanalyser\/\" data-type=\"page\" data-id=\"43527\">L\u00e6s mere her<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43523","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages\/43523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/comments?post=43523"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages\/43523\/revisions"}],"predecessor-version":[{"id":234891,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages\/43523\/revisions\/234891"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/it\/wp-json\/wp\/v2\/media?parent=43523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}