{"id":43543,"date":"2024-12-05T03:39:42","date_gmt":"2024-12-05T02:39:42","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43543"},"modified":"2025-05-01T11:53:12","modified_gmt":"2025-05-01T09:53:12","slug":"medlemsundersoegelser","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/fr\/ydelser\/medlemsundersoegelser\/","title":{"rendered":"Enqu\u00eates aupr\u00e8s des membres"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Opn\u00e5 \u00f8get tilfredshed og loyalitet<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Enqu\u00eates aupr\u00e8s des membres<\/h1>\n\n\n\n<p><strong>Skab v\u00e6rdi gennem \u00f8get viden om jeres medlemmer.<\/strong><br>Afin d'\u00e9tablir une relation optimale avec vos membres et de relever des d\u00e9fis tels que la fid\u00e9lisation et le recrutement, vous devez obtenir en permanence un retour d'information de la part de vos membres sur leur comportement et leurs attitudes.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-82ae0c16 gb-headline-text\">Har jeres organisation det n\u00f8dvendige faktuelle grundlag til at tr\u00e6ffe de rigtige beslutninger?<\/h2>\n\n\n\n<p>Analyse Danmark har stor erfaring med at gennemf\u00f8re medlemsunders\u00f8gelser for organisationer f.eks. fagforeninger, a-kasser og interesseorganisationer. Vi har bl.a. gennemf\u00f8rt unders\u00f8gelser for 3F, LO og FDM.<\/p>\n\n\n\n<p>Hvad enten jeres konkrete udfordring&nbsp;drejer sig om&nbsp;at \u00f8ge tilfredsheden og loyaliteten blandt jeres medlemmer, at identificere \u00e5rsagerne til medlemsafgang eller at afd\u00e6kke, hvordan I kan tiltr\u00e6kke nye medlemmer, kan en medlemsanalyse give jer de n\u00f8dvendige indsigter.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img decoding=\"async\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/nordwood-themes-ubIWo074QlU-unsplash-300x225.webp\" alt=\"\" title=\"nordwood-themes-ubIWo074QlU-unsplash\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img decoding=\"async\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/walling-UP7JSnodG2M-unsplash-300x225.webp\" alt=\"\" title=\"walling-UP7JSnodG2M-unsplash\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Resultatorienteret og m\u00e5lrettet med styring af relationen til medlemmerne.<\/h2>\n\n\n\n<p>Analyse Danmarks medlemsanalyser er udviklet som et operativt v\u00e6rkt\u00f8j til organisationer, der \u00f8nsker at arbejde resultatorienteret og m\u00e5lrettet med styring af relationen til medlemmerne. Typisk afd\u00e6kker analysen f\u00f8lgende (emnerne tilpasses den enkelte organisation):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medlemmernes generelle tilfredshed og loyalitet<\/li>\n\n\n\n<li>Hvilke faktorer, der er af (st\u00f8rst) betydning i relationen<\/li>\n\n\n\n<li>Identifier les param\u00e8tres qui font la diff\u00e9rence<\/li>\n\n\n\n<li>Opfattelsen af jeres serviceniveau i forhold til kontingent<\/li>\n\n\n\n<li>Syn p\u00e5 jeres organisations udvikling<\/li>\n\n\n\n<li>Anbefalingsvillighed<\/li>\n\n\n\n<li>Segmentering af medlemmer (eks. opdeling i medlemssegmenter, der kan bruges strategisk og operationelt eks. i markedsf\u00f8ring)<\/li>\n<\/ul>\n\n\n\n<p>Ofte modtages en medlemsanalyse meget positivt af medlemmerne, da den giver dem mulighed for at blive h\u00f8rt og f\u00e5 indflydelse. Andre analyser blandt medlemmer er typisk l\u00e6serunders\u00f8gelser og test af kampagner.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0c83677d\">\n<div class=\"gb-container gb-container-a5391143 gbp-section\">\n<div class=\"gb-container gb-container-93ca79a7 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b92d2374\">\n<div class=\"gb-grid-column gb-grid-column-57d1efca\"><div class=\"gb-container gb-container-57d1efca\">\n\n<h2 class=\"gb-headline gb-headline-3f298b35 gb-headline-text\">Les m\u00e9thodes<\/h2>\n\n\n\n<p>Meget store medlemsorganisationer kan gennemf\u00f8re medlemsanalyser via&nbsp; et&nbsp;<a href=\"https:\/\/analysedanmark.dk\/fr\/services\/etablering-drift-og-administration-af-kundepanel-eller-medlemspanel\/\">onlinepanel<\/a>, mens medlemsanalyser for sm\u00e5 og mellemstore organisationer typisk gennemf\u00f8res pr. telefon- eller postalt (med mindre man har mailadresser p\u00e5 medlemmerne). Nogle kunder v\u00e6lger at etablere et&nbsp;<a href=\"https:\/\/analysedanmark.dk\/fr\/services\/etablering-drift-og-administration-af-kundepanel-eller-medlemspanel\/\">medlemspanel<\/a>&nbsp;i samarbejde med Analyse Danmark, hvilket giver mulighed for omkostningseffektivt at have en l\u00f8bende dialog med medlemmerne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rapportering<\/h2>\n\n\n\n<p>Medlemsanalysen leveres typisk i form af en kommenteret rapport med executive summary og overskuelige grafer, der giver et godt overblik over resultaterne og mulighed for handling her og nu.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8020f66b\"><div class=\"gb-container gb-container-8020f66b\">\n\n<figure class=\"gb-block-image gb-block-image-b628f118\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"gb-image gb-image-b628f118 hey_image_fx\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1.jpg\" alt=\"\" title=\"Groupe\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1.jpg 1000w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43543","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages\/43543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/comments?post=43543"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages\/43543\/revisions"}],"predecessor-version":[{"id":234803,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages\/43543\/revisions\/234803"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/media?parent=43543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}