{"id":43533,"date":"2024-12-05T03:33:51","date_gmt":"2024-12-05T02:33:51","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43533"},"modified":"2026-03-04T11:50:39","modified_gmt":"2026-03-04T10:50:39","slug":"analyses-de-marche","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/fr\/ydelser\/markedsanalyser\/","title":{"rendered":"Analyses de march\u00e9"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Analyser dit marked og f\u00e5 v\u00e6rdiskabende markedsindsigter<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Analyses de march\u00e9<\/h1>\n\n\n\n<p><strong>F\u00e5 indsigter der kan styrke jeres forretning<\/strong>.<br>Analyse Danmark har indg\u00e5ende erfaringer i at gennemf\u00f8re kvantitative og kvalitative markedsanalyser og kan f.eks. bist\u00e5 jeres virksomhed med f\u00f8lgende analyser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/performance-de-la-marque\/\" data-type=\"page\" data-id=\"234992\">Performance de la marque<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/imageanalyse\/\" data-type=\"page\" data-id=\"43535\">Imageanalyser<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/kendskabsanalyse\/\" data-type=\"page\" data-id=\"43537\">Kendskabsanalyser<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/koncept-og-produkttest\/\" data-type=\"page\" data-id=\"43539\">Essais de concepts et de produits<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/konkurrentanalyse\/\" data-type=\"page\" data-id=\"43541\">Konkurrentanalyser<\/a><\/li>\n<\/ul>\n\n\n\n<p>Ofte kombineres elementer fra flere af de n\u00e6vnte analyser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Som et led i en markedsanalyse vil man ofte v\u00e6re interesseret i at kende kunderne og de potentielle kunders adf\u00e6rd.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hvordan er processen, n\u00e5r kunderne k\u00f8ber produkter\/ydelser i jeres kategori?<\/li>\n\n\n\n<li>Hvordan og hvor s\u00f8ger man efter produkterne\/ydelserne?<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img decoding=\"async\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/nordwood-themes-ubIWo074QlU-unsplash-300x225.webp\" alt=\"\" title=\"nordwood-themes-ubIWo074QlU-unsplash\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img decoding=\"async\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/walling-UP7JSnodG2M-unsplash-300x225.webp\" alt=\"\" title=\"walling-UP7JSnodG2M-unsplash\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Forretningsm\u00e6ssige indsigter om jeres m\u00e5lgruppes k\u00f8bsadf\u00e6rd og forbrugsm\u00f8nstre.<\/h2>\n\n\n\n<p>Priss\u00e6tning af produkter og ydelser er i meget h\u00f8j grad bestemmende for virksomhedens oms\u00e6tning og d\u00e6kningsbidrag. N\u00e5r man s\u00e6tter prisen op falder eftersp\u00f8rgslen som hovedregel \u2013 og omvendt. For at kunne finde den optimale pris, er det derfor en fordel, at kunne m\u00e5le priselasticiteten, s\u00e5ledes at den samlede indtjening kan maksimeres. Jeres indtjening kan s\u00e5ledes \u00f8ges ved at afd\u00e6kke den optimale pris via en markedsanalyse. En markedsanalyse kan afd\u00e6kke b\u00e5de k\u00f8bsadf\u00e6rden og kundernes opfattelse af den optimale pris for jeres produkt\/ydelse.<\/p>\n\n\n\n<p>Hvis I har behov for l\u00f8bende at monitorere markedsudviklingen i f.eks. kendskabet til jeres virksomhed, synligheden af jeres markedsf\u00f8ring eller behovet for produkter i jeres kategori, kan trackingunders\u00f8gelser v\u00e6re en god l\u00f8sning. Hos Analyse Danmark gennemf\u00f8res en trackinganalyse typisk som en panelunders\u00f8gelse, hvor de samme sp\u00f8rgsm\u00e5l stilles l\u00f8bende til et tilf\u00e6ldigt udvalg af panelmedlemmer i netop jeres m\u00e5lgruppe. At tracke p\u00e5 sine markedsanalyser giver s\u00e5ledes mulighed for at holde \u00f8je med udviklingen i dit marked.<\/p>\n\n\n\n<p>Se endvidere mere under&nbsp;<a href=\"https:\/\/analysedanmark.dk\/fr\/b2b\/\" data-type=\"page\" data-id=\"43889\">B2B-dialog<\/a>, hvis du har fokus p\u00e5 Business to Business.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-5e526e74 gbp--border-radius\">\n<div class=\"gb-container gb-container-713676bd gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-686de9ba\">\n<div class=\"gb-grid-column gb-grid-column-ea268650\"><div class=\"gb-container gb-container-ea268650\">\n\n<h2 class=\"gb-headline gb-headline-77811175 gb-headline-text\">Analyser dit marked og f\u00e5 v\u00e6rdiskabende markedsindsigter<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-98247a69\"><div class=\"gb-container gb-container-98247a69\">\n<div class=\"gb-container gb-container-9e904099\">\n\n<div class=\"gb-headline gb-headline-335bd4d2\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M221.07,144.41A96.68,96.68,0,0,0,181,88h59a8,8,0,0,0,0-16H159a32,32,0,0,0-62,0H16a8,8,0,0,0,0,16H75a96.68,96.68,0,0,0-40.07,56.41A32,32,0,1,0,51.08,146,80.6,80.6,0,0,1,99,93.44a32,32,0,0,0,58.06,0A80.6,80.6,0,0,1,204.92,146a32,32,0,1,0,16.15-1.57ZM56,176a16,16,0,1,1-16-16A16,16,0,0,1,56,176Zm72-80a16,16,0,1,1,16-16A16,16,0,0,1,128,96Zm88,96a16,16,0,1,1,16-16A16,16,0,0,1,216,192Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-2849d821\">\n\n<h3 class=\"gb-headline gb-headline-eed07374 gb-headline-text\">Imageanalyser<\/h3>\n\n\n\n<p>En imageanalyse har \u2013 som navnet indikerer \u2013 fokus p\u00e5 at afd\u00e6kke jeres virksomheds, jeres produkters eller jeres brands image i jeres m\u00e5lgruppe.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/imageanalyse\/\" data-type=\"page\" data-id=\"43535\">Plus d'informations ici<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9dd3916a\"><div class=\"gb-container gb-container-9dd3916a\">\n<div class=\"gb-container gb-container-8f06bfe9\">\n\n<div class=\"gb-headline gb-headline-5e5c223d\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M58.34,101.66l-32-32a8,8,0,0,1,0-11.32l32-32A8,8,0,0,1,69.66,37.66L43.31,64,69.66,90.34a8,8,0,0,1-11.32,11.32Zm40,0a8,8,0,0,0,11.32,0l32-32a8,8,0,0,0,0-11.32l-32-32A8,8,0,0,0,98.34,37.66L124.69,64,98.34,90.34A8,8,0,0,0,98.34,101.66ZM200,40H176a8,8,0,0,0,0,16h24V200H56V136a8,8,0,0,0-16,0v64a16,16,0,0,0,16,16H200a16,16,0,0,0,16-16V56A16,16,0,0,0,200,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-006115cb\">\n\n<h3 class=\"gb-headline gb-headline-3fe79a7d gb-headline-text\">Kendskabsanalyser<\/h3>\n\n\n\n<p>Uden indblik i kendskabsgrad og \u2013 kilder til jeres virksomhed\/produkt kan det v\u00e6re sv\u00e6rt at vide, hvor I skal s\u00e6tte ind.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/kendskabsanalyse\/\" data-type=\"page\" data-id=\"43537\">Plus d'informations ici<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-83a3618b\"><div class=\"gb-container gb-container-83a3618b\">\n<div class=\"gb-container gb-container-cd5b8909\">\n\n<div class=\"gb-headline gb-headline-6879b666\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M227.32,28.68a16,16,0,0,0-15.66-4.08l-.15,0L19.57,82.84a16,16,0,0,0-2.49,29.8L102,154l41.3,84.87A15.86,15.86,0,0,0,157.74,248q.69,0,1.38-.06a15.88,15.88,0,0,0,14-11.51l58.2-191.94c0-.05,0-.1,0-.15A16,16,0,0,0,227.32,28.68ZM157.83,231.85l-.05.14,0-.07-40.06-82.3,48-48a8,8,0,0,0-11.31-11.31l-48,48L24.08,98.25l-.07,0,.14,0L216,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-07922ee9\">\n\n<h3 class=\"gb-headline gb-headline-3a725d3e gb-headline-text\">Essais de concepts et de produits<\/h3>\n\n\n\n<p>Succes med nye koncepter og produkter er ofte af afg\u00f8rende betydning for den virksomhed, der v\u00e6lger at investere i udvikling.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/koncept-og-produkttest\/\" data-type=\"page\" data-id=\"43539\">Plus d'informations ici<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-98ac04f1\"><div class=\"gb-container gb-container-98ac04f1\">\n<div class=\"gb-container gb-container-77e1e11f\">\n\n<div class=\"gb-headline gb-headline-9198defa\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M227.32,28.68a16,16,0,0,0-15.66-4.08l-.15,0L19.57,82.84a16,16,0,0,0-2.49,29.8L102,154l41.3,84.87A15.86,15.86,0,0,0,157.74,248q.69,0,1.38-.06a15.88,15.88,0,0,0,14-11.51l58.2-191.94c0-.05,0-.1,0-.15A16,16,0,0,0,227.32,28.68ZM157.83,231.85l-.05.14,0-.07-40.06-82.3,48-48a8,8,0,0,0-11.31-11.31l-48,48L24.08,98.25l-.07,0,.14,0L216,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-0d879608\">\n\n<h3 class=\"gb-headline gb-headline-df1de7c9 gb-headline-text\">Konkurrentanalyser<\/h3>\n\n\n\n<p>En konkurrentanalyse kan hj\u00e6lpe jer med at finde ud af, hvem jeres st\u00f8rste konkurrenter er, og hvordan jeres virksomhed og produkter er positioneret i forhold til disse.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/fr\/services\/analyses-de-marche\/konkurrentanalyse\/\" data-type=\"page\" data-id=\"43541\">Plus d'informations ici<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43533","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages\/43533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/comments?post=43533"}],"version-history":[{"count":6,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages\/43533\/revisions"}],"predecessor-version":[{"id":235008,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages\/43533\/revisions\/235008"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/fr\/wp-json\/wp\/v2\/media?parent=43533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}