{"id":234992,"date":"2026-03-04T11:37:03","date_gmt":"2026-03-04T10:37:03","guid":{"rendered":"https:\/\/analysedanmark.dk\/?page_id=234992"},"modified":"2026-03-04T13:10:01","modified_gmt":"2026-03-04T12:10:01","slug":"brand-performance","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/es\/ydelser\/markedsanalyser\/brand-performance\/","title":{"rendered":"Rendimiento de la marca"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Forst\u00e5 hvordan dit brand klarer sig i markedet<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Rendimiento de la marca<\/h1>\n\n\n\n<p>Et st\u00e6rkt brand skaber pr\u00e6ference, loyalitet og v\u00e6kst \u2013 men kun hvis det udvikler sig i den rigtige retning. Med brandperformance-analyser f\u00e5r du et klart billede af, hvordan dit brand opfattes af forbrugerne, og hvordan det performer i forhold til konkurrenterne.<\/p>\n\n\n\n<p>Analyse Danmark hj\u00e6lper virksomheder med at m\u00e5le og forst\u00e5 deres brand gennem hele kunderejsen \u2013 fra kendskab til k\u00f8b og loyalitet. Vi identificerer, hvor brandet st\u00e5r st\u00e6rkt, hvor der er barrierer, og hvilke faktorer der driver forbrugernes valg.<\/p>\n\n\n\n<p>Vores analyser kan blandt andet afd\u00e6kke:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand awareness<\/strong> \u2013 kendskab til brandet<\/li>\n\n\n\n<li><strong>Brand funnel<\/strong> \u2013 udviklingen fra kendskab til overvejelse, k\u00f8b og loyalitet<\/li>\n\n\n\n<li><strong>K\u00f8bsintention og brandovervejelse<\/strong><\/li>\n\n\n\n<li><strong>Brand drivers<\/strong> \u2013 hvad driver pr\u00e6ference og loyalitet<\/li>\n\n\n\n<li><strong>Reklame- og mediegenkendelse<\/strong><\/li>\n\n\n\n<li><strong>Net Promoter Score (NPS)<\/strong> og anbefalingsvillighed<\/li>\n<\/ul>\n\n\n\n<p>Med klare analyser og visualiseringer af fx brand funnel, branddrivers og loyalitet bliver det tydeligt, hvor der er st\u00f8rst potentiale for at styrke brandet og skabe v\u00e6kst.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"440\" class=\"gb-image gb-image-6f1ffcca\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-111858-640x440.png\" alt=\"Rendimiento de la marca\" title=\"Rendimiento de la marca\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-111858-640x440.png 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-111858-18x12.png 18w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-111858.png 666w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"453\" class=\"gb-image gb-image-e235177f gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-112143-640x453.png\" alt=\"NPS\" title=\"Net Promoter Score\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-112143-640x453.png 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-112143-18x12.png 18w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-112143.png 652w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543.jpg\" alt=\"Brand\" class=\"wp-image-44434\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543.jpg 1000w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-640x384.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong><strong>Indsigter der kan oms\u00e6ttes til handling<\/strong><\/strong><\/h2>\n\n\n\n<p>Brand Performance handler ikke kun om tal \u2013 men om at oms\u00e6tte data til konkrete strategiske beslutninger.<\/p>\n\n\n\n<p>Analyse Danmark hj\u00e6lper med at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identificere <strong>styrker og svagheder i brandets position<\/strong><\/li>\n\n\n\n<li>forst\u00e5 <strong>hvad der driver kundernes pr\u00e6ference<\/strong><\/li>\n\n\n\n<li>m\u00e5le <strong>effekten af marketing- og kampagneaktiviteter<\/strong><\/li>\n\n\n\n<li>benchmarke brandet <strong>mod konkurrenter<\/strong><\/li>\n\n\n\n<li>f\u00f8lge <strong>brandets udvikling over tid<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Resultatet er en klar prioritering af de indsatser, der kan styrke brandets position og skabe v\u00e6kst.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solid metode og h\u00f8j datakvalitet<\/h2>\n\n\n\n<p>Vi har gennem \u00e5rtier arbejdet med m\u00e5ling af forbrugeres holdninger, pr\u00e6ferencer og adf\u00e6rd. Vores analyser bygger p\u00e5 veldesignede sp\u00f8rgeskemaer, repr\u00e6sentative m\u00e5lgrupper og robuste analysemodeller, s\u00e5 du f\u00e5r valide og handlingsorienterede indsigter.<\/p>\n\n\n\n<p>Se ogs\u00e5 vore \u00f8vrige <a href=\"https:\/\/analysedanmark.dk\/es\/servicios\/markedsanalyser\/\" data-type=\"page\" data-id=\"43533\">markedsanalyser<\/a><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-234992","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/pages\/234992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/comments?post=234992"}],"version-history":[{"count":15,"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/pages\/234992\/revisions"}],"predecessor-version":[{"id":235018,"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/pages\/234992\/revisions\/235018"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/pages\/43533"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/es\/wp-json\/wp\/v2\/media?parent=234992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}