{"id":43847,"date":"2024-12-10T12:51:54","date_gmt":"2024-12-10T11:51:54","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43847"},"modified":"2025-05-20T12:51:03","modified_gmt":"2025-05-20T10:51:03","slug":"aids-foundation","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/cases\/aids-fondet\/","title":{"rendered":"AIDS Fund"},"content":{"rendered":"
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\"The<\/a><\/figure>\n\n<\/div><\/div>\n\n
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AIDS Foundation<\/h1>\n\n\n\n

Motives and barriers to condom use among men who have sex with men.<\/p>\n\n\n\n

The challenge<\/h2>\n\n\n\n

What role does the condom play for men who have sex with men (MSM)?<\/strong>
In September 2014, the AIDS Foundation, in collaboration with the Danish Health Authority, launched the campaign \u2019Only with condoms\u2019 by distributing sample packs of condoms in different sizes to men who have sex with men (MSM) to raise awareness of the benefits of condom use and any misconceptions about condom use.<\/p>\n\n\n\n

The AIDS Foundation contacted Analyse Danmark about a customer journey process that could uncover motives and barriers to condom use throughout the process from initial contact to parting - and provide input to support the AIDS Foundation's message of \u2019reintroducing\u2019 the condom for, among other things, HIV prevention to the target group MSM, as well as provide visibility through the newsworthiness of the conclusions and figures in connection with PR. with PR.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n

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The methodology<\/p>\n\n\n\n

Combination study in three phases:<\/strong><\/strong><\/h2>\n\n\n\n