{"id":43772,"date":"2024-12-10T11:12:26","date_gmt":"2024-12-10T10:12:26","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43772"},"modified":"2025-05-01T12:51:41","modified_gmt":"2025-05-01T10:51:41","slug":"qualitative-online-methods","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/metoder\/kvalitative-metoder\/kvalitative-onlinemetoder\/","title":{"rendered":"Qualitative online methods"},"content":{"rendered":"
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Qualitative methodology<\/p>\n\n\n\n

Online methods<\/h1>\n\n\n\n

Qualitative online methods offer flexibility.<\/strong>
Traditionally, many qualitative studies are conducted in face-to-face meetings, for example in physical focus groups<\/a>, personal interviews at the respondent's home or by more anthropological and ethnographic methods such as shop-alongs, ethnoraids, observational studies etc.<\/p>\n\n\n\n

Until Covid-19 in the spring of 2020, interest in web-based qualitative research in Denmark has been limited compared to other countries such as our neighbours in Sweden or the UK and US. <\/p>\n\n\n\n

After the Covid-19 lockdown, online surveys are booming and everyone suddenly wants to connect with their target audiences online.
Analysis Denmark's qualitative team has been working with qualitative web-based surveys since 2008 and we have extensive experience with different online methods. The systems have become better and more user-friendly over time.<\/p>\n\n\n\n

Qualitative online methods are a convenient and easy way to conduct qualitative online surveys that motivate and engage participants, and where the client can follow along as an observer and be in dialogue with the moderator along the way.<\/p>\n\n<\/div><\/div>\n\n

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Benefits of qualitative online methods:<\/h2>\n\n\n\n