{"id":43770,"date":"2024-12-10T11:11:53","date_gmt":"2024-12-10T10:11:53","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43770"},"modified":"2025-05-20T12:48:07","modified_gmt":"2025-05-20T10:48:07","slug":"focus-groups","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/metoder\/kvalitative-metoder\/fokusgrupper\/","title":{"rendered":"Focus groups"},"content":{"rendered":"
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Qualitative methodology<\/p>\n\n\n\n

Focus groups<\/h1>\n\n\n\n

A focus group can give you valuable insights.<\/strong>
Focus group interviewing is a qualitative form of analysis where a moderator guides a group of typically eight people through a research area with a series of questions.<\/p>\n\n\n\n

When are focus groups interesting for you?<\/h2>\n\n\n\n

Analysis Denmark recommends focus groups when you want to uncover the attitudes, prejudices and habits of customer segments. Focus groups are an excellent method of analysis to uncover the target group's immediate reaction and open up the otherwise hidden world of emotions, motives and attitudes that form the basis of customer segments' choices.<\/p>\n\n<\/div><\/div>\n\n

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Focus groups are an ideal tool for uncovering:<\/h2>\n\n\n\n