{"id":43768,"date":"2024-12-10T11:11:17","date_gmt":"2024-12-10T10:11:17","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43768"},"modified":"2025-05-01T12:14:59","modified_gmt":"2025-05-01T10:14:59","slug":"ethnoraid","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/metoder\/kvalitative-metoder\/etnoraid\/","title":{"rendered":"Etnoraid"},"content":{"rendered":"
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Qualitative methodology<\/p>\n\n\n\n

Etnoraid<\/h1>\n\n\n\n

Ethnoraids are ideal for seeking out your target audience where they are.<\/strong>
Ethnoraids is an ethnographic method using short interviews and observations to investigate target groups' behaviour in their everyday lives and can be done with little preparation time.<\/p>\n\n\n\n

When are ethnoraids interesting to you?<\/h2>\n\n\n\n

Ethnoraids are a great tool when you need to get a quick and immediate sense of how your target audience views the topic you are working with. By using ethnoraids, you gain insight into the target group's thoughts and attitudes towards a given topic and the environment they live in. It is obvious to use ethnoraids exploratively at the start of a project as a basis for developing hypotheses for a questionnaire or to seek out a target group that is otherwise difficult to recruit where they are.<\/p>\n\n<\/div><\/div>\n\n

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\"Ethnoraids\"<\/figure>\n\n\n\n
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Etnoraids is an ideal tool for:<\/h2>\n\n\n\n
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  • Exploring the complexity of a problem<\/li>\n\n\n\n
  • Get a quick overview of patterns in behaviour or attitudes of a target audience<\/li>\n\n\n\n
  • Confirming and disproving hypotheses<\/li>\n\n\n\n
  • Up- or down-prioritising themes for further investigation<\/li>\n\n\n\n
  • Discover questions, themes, angles, sources, etc. that only the target group can contribute to<\/li>\n\n\n\n
  • Reaching out to the target group on location or in a use case if the target group is difficult to identify or recruit<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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    How is an ethnoraid performed?<\/h2>\n\n\n\n

    An ethnoraid involves spending 2-5 hours in a place where the target group naturally frequents. You can do ethnoraids at schools, workplaces, conferences, festivals, shopping centres, urban spaces or parks. On a good ethnoraid, you can talk to 15-20 people. However, you typically only have each person for 5-10 minutes, so these are short, exploratory interviews. It is based on a semi-structured interview guide. The value of an ethnoraid comes not only from conversations, as interviews are combined with observations of the target group's behaviour and environment.<\/p>\n\n\n\n

    The execution of ethnoraids requires an authorisation to stay at the location in question. In addition, there is no need for a large recruitment effort and they can therefore be conducted with a few days' notice. Reporting can be done with transcription and\/or analysis.<\/p>\n\n<\/div><\/div>\n\n

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