{"id":43688,"date":"2024-12-05T11:49:50","date_gmt":"2024-12-05T10:49:50","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43688"},"modified":"2025-05-20T13:37:55","modified_gmt":"2025-05-20T11:37:55","slug":"qualitative-methods","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/metoder\/kvalitative-metoder\/","title":{"rendered":"Qualitative methods"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Detailed and in-depth analysis<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Qualitative methods<\/h1>\n\n\n\n<p class=\"gb-headline gb-headline-cf6f9690 gb-headline-text\">Qualitative methods are used if you want to delve into a topic in particular depth. This gives you the opportunity to produce a very detailed and in-depth analysis. This can be an advantage if you want to uncover new phenomena and issues.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg\" alt=\"Qualitative methods\" title=\"Focus group\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI-640x427.jpg\" alt=\"In-depth interview\" title=\"A,Journalist,Conducts,An,In,Depth,Conversation,With,A,Woman,Specialist,\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"Qualitative methods\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Benefits of qualitative methods:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interaction between interviewer and respondent allows for elaboration and justification of answers<\/li>\n\n\n\n<li>There is more flexibility compared to quantitative methods (ad hoc survey customisation)<\/li>\n\n\n\n<li>Qualitative methods provide access to new knowledge\/opportunity to explore an unknown field<\/li>\n\n\n\n<li>It is possible to uncover both manifest and latent attitudes, motives, etc.<\/li>\n<\/ul>\n\n\n\n<p>One drawback is that it is difficult to generalise based on knowledge gained from qualitative methods.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-5e526e74 gbp--border-radius\">\n<div class=\"gb-container gb-container-713676bd gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-686de9ba\">\n<div class=\"gb-grid-column gb-grid-column-ea268650\"><div class=\"gb-container gb-container-ea268650\">\n\n<h2 class=\"gb-headline gb-headline-77811175 gb-headline-text\">Analyse Danmark offers a variety of qualitative methods<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-98247a69\"><div class=\"gb-container gb-container-98247a69\">\n<div class=\"gb-container gb-container-9e904099\">\n\n<div class=\"gb-headline gb-headline-335bd4d2\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M221.07,144.41A96.68,96.68,0,0,0,181,88h59a8,8,0,0,0,0-16H159a32,32,0,0,0-62,0H16a8,8,0,0,0,0,16H75a96.68,96.68,0,0,0-40.07,56.41A32,32,0,1,0,51.08,146,80.6,80.6,0,0,1,99,93.44a32,32,0,0,0,58.06,0A80.6,80.6,0,0,1,204.92,146a32,32,0,1,0,16.15-1.57ZM56,176a16,16,0,1,1-16-16A16,16,0,0,1,56,176Zm72-80a16,16,0,1,1,16-16A16,16,0,0,1,128,96Zm88,96a16,16,0,1,1,16-16A16,16,0,0,1,216,192Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-2849d821\">\n\n<h3 class=\"gb-headline gb-headline-eed07374 gb-headline-text\">Conversation groups<\/h3>\n\n\n\n<p>Analysis Denmark's Dialogue Group concept has the international approach and has been implemented in 25 % of the world's most innovative companies.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/dialogue-groups\/\" data-type=\"page\" data-id=\"43762\">Read more here<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9dd3916a\"><div class=\"gb-container gb-container-9dd3916a\">\n<div class=\"gb-container gb-container-8f06bfe9\">\n\n<div class=\"gb-headline gb-headline-5e5c223d\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M58.34,101.66l-32-32a8,8,0,0,1,0-11.32l32-32A8,8,0,0,1,69.66,37.66L43.31,64,69.66,90.34a8,8,0,0,1-11.32,11.32Zm40,0a8,8,0,0,0,11.32,0l32-32a8,8,0,0,0,0-11.32l-32-32A8,8,0,0,0,98.34,37.66L124.69,64,98.34,90.34A8,8,0,0,0,98.34,101.66ZM200,40H176a8,8,0,0,0,0,16h24V200H56V136a8,8,0,0,0-16,0v64a16,16,0,0,0,16,16H200a16,16,0,0,0,16-16V56A16,16,0,0,0,200,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-006115cb\">\n\n<h3 class=\"gb-headline gb-headline-3fe79a7d gb-headline-text\">Joint interview<\/h3>\n\n\n\n<p>The duo interview is a variant of the&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/dybdeinterview-personlige-interview-med-din-maalgruppe\/\">personal interviews<\/a>. Duo interviews make use of the dialogue between two parties, such as a married couple, friends or a parent and child.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/duo-interview\/\" data-type=\"page\" data-id=\"43764\">Read more here<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-83a3618b\"><div class=\"gb-container gb-container-83a3618b\">\n<div class=\"gb-container gb-container-cd5b8909\">\n\n<div class=\"gb-headline gb-headline-6879b666\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M227.32,28.68a16,16,0,0,0-15.66-4.08l-.15,0L19.57,82.84a16,16,0,0,0-2.49,29.8L102,154l41.3,84.87A15.86,15.86,0,0,0,157.74,248q.69,0,1.38-.06a15.88,15.88,0,0,0,14-11.51l58.2-191.94c0-.05,0-.1,0-.15A16,16,0,0,0,227.32,28.68ZM157.83,231.85l-.05.14,0-.07-40.06-82.3,48-48a8,8,0,0,0-11.31-11.31l-48,48L24.08,98.25l-.07,0,.14,0L216,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-07922ee9\">\n\n<h3 class=\"gb-headline gb-headline-3a725d3e gb-headline-text\">In-depth interview<\/h3>\n\n\n\n<p>The in-depth interview, also known as personal interviews or IDIs (In Depth Interviews), is a qualitative method of analysis that is particularly suitable for analysing highly complex issues.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/in-depth-interview\/\" data-type=\"page\" data-id=\"43766\">Read more here<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-98ac04f1\"><div class=\"gb-container gb-container-98ac04f1\">\n<div class=\"gb-container gb-container-77e1e11f\">\n\n<div class=\"gb-headline gb-headline-9198defa\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M227.32,28.68a16,16,0,0,0-15.66-4.08l-.15,0L19.57,82.84a16,16,0,0,0-2.49,29.8L102,154l41.3,84.87A15.86,15.86,0,0,0,157.74,248q.69,0,1.38-.06a15.88,15.88,0,0,0,14-11.51l58.2-191.94c0-.05,0-.1,0-.15A16,16,0,0,0,227.32,28.68ZM157.83,231.85l-.05.14,0-.07-40.06-82.3,48-48a8,8,0,0,0-11.31-11.31l-48,48L24.08,98.25l-.07,0,.14,0L216,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-0d879608\">\n\n<h3 class=\"gb-headline gb-headline-df1de7c9 gb-headline-text\">Etnoraid<\/h3>\n\n\n\n<p>Ethnoraids is an ethnographic method using short interviews and observations to investigate target groups' behaviour in their everyday lives and can be done with little preparation time.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/ethnoraid\/\" data-type=\"page\" data-id=\"43768\">Read more here<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad98c1e8\"><div class=\"gb-container gb-container-ad98c1e8\">\n<div class=\"gb-container gb-container-901be4e0\">\n\n<div class=\"gb-headline gb-headline-6531e971\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M227.32,28.68a16,16,0,0,0-15.66-4.08l-.15,0L19.57,82.84a16,16,0,0,0-2.49,29.8L102,154l41.3,84.87A15.86,15.86,0,0,0,157.74,248q.69,0,1.38-.06a15.88,15.88,0,0,0,14-11.51l58.2-191.94c0-.05,0-.1,0-.15A16,16,0,0,0,227.32,28.68ZM157.83,231.85l-.05.14,0-.07-40.06-82.3,48-48a8,8,0,0,0-11.31-11.31l-48,48L24.08,98.25l-.07,0,.14,0L216,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-3dbf64b4\">\n\n<h3 class=\"gb-headline gb-headline-dad663e0 gb-headline-text\">Focus groups<\/h3>\n\n\n\n<p>Focus group interviewing is a qualitative form of analysis where a moderator guides a group of typically eight people through a research area with a series of questions.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/focus-groups\/\" data-type=\"page\" data-id=\"43770\">Read more here<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2c45c92e\"><div class=\"gb-container gb-container-2c45c92e\">\n<div class=\"gb-container gb-container-17070e59\">\n\n<div class=\"gb-headline gb-headline-66b53d6e\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176,160a39.89,39.89,0,0,0-28.62,12.09l-46.1-29.63a39.8,39.8,0,0,0,0-28.92l46.1-29.63a40,40,0,1,0-8.66-13.45l-46.1,29.63a40,40,0,1,0,0,55.82l46.1,29.63A40,40,0,1,0,176,160Zm0-128a24,24,0,1,1-24,24A24,24,0,0,1,176,32ZM64,152a24,24,0,1,1,24-24A24,24,0,0,1,64,152Zm112,72a24,24,0,1,1,24-24A24,24,0,0,1,176,224Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-eb769479\">\n\n<h3 class=\"gb-headline gb-headline-cd0f47d4 gb-headline-text\">Qualitative online methods <\/h3>\n\n\n\n<p>Qualitative online methods are a convenient and easy way to conduct qualitative online surveys that motivate and engage participants, and where the client can follow along as an observer and be in dialogue with the moderator along the way.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/qualitative-online-methods\/\" data-type=\"page\" data-id=\"43772\">Read more here<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":39638,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43688","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43688"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43688\/revisions"}],"predecessor-version":[{"id":234919,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43688\/revisions\/234919"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/39638"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}