{"id":43549,"date":"2024-12-05T03:41:47","date_gmt":"2024-12-05T02:41:47","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43549"},"modified":"2025-05-01T13:21:25","modified_gmt":"2025-05-01T11:21:25","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/ydelser\/segmentering\/","title":{"rendered":"Segmentation"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Segment your audience and break them down into actionable profiles<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Segmentation<\/h1>\n\n\n\n<p><strong>A segmentation analysis can create great value<\/strong>.<br>A segmentation analysis is ideal if you have a very heterogeneous customer, user or member base where it is interesting to know something about the different profiles within the overall group. Segmentation divides your customers\/users\/members or similar into segments with different characteristics. This type of analysis can, for example, be used as a starting point for a better understanding of and improved communication to your target group.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img decoding=\"async\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/nordwood-themes-ubIWo074QlU-unsplash-300x225.webp\" alt=\"\" title=\"nordwood-themes-ubIWo074QlU-unsplash\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-640x640.jpg\" alt=\"\" title=\"Population measurement\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-640x640.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-1280x1280.jpg 1280w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-768x768.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-1536x1536.jpg 1536w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-2048x2048.jpg 2048w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-300x300.jpg 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-400x400.jpg 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-600x600.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong>Methodology<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both quantitative and qualitative methods are applicable in a segmentation analysis and a combination of methods is also an option.<\/li>\n\n\n\n<li>If you use the quantitative method, the basis for segmentation can be your own customer base or a panel survey. Subsequently, the segments can be formed via a factor and\/or cluster analysis.<\/li>\n\n\n\n<li>A segmentation via qualitative methods can, for example, be by using in-depth interviews from which the segments are formed.<\/li>\n\n\n\n<li>These methods can also be combined in either order.\n<ul class=\"wp-block-list\">\n<li>A statistical segmentation analysis can form the basis for an interview or focus group with selected segments to get an in-depth understanding of each segment.<\/li>\n\n\n\n<li>At the same time, in-depth interviews or focus groups can also generate relevant knowledge about the target audience, which is important for constructing the best segmentation questions.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0c83677d\">\n<div class=\"gb-container gb-container-a5391143 gbp-section\">\n<div class=\"gb-container gb-container-93ca79a7 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b92d2374\">\n<div class=\"gb-grid-column gb-grid-column-57d1efca\"><div class=\"gb-container gb-container-57d1efca\">\n\n<h2 class=\"gb-headline gb-headline-3f298b35 gb-headline-text\"><strong>Examples of using segmentation<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For example, Analyse Danmark uses segmentation in the Bank Analysis, where we divide bank customers into different segments based on their agreement with a number of attitude statements. A cluster analysis is used to form the segments. With the segmentation analysis, it is, for example, possible for each bank to see which type of customers they have the most of and find out how best to communicate to the different customer profiles.<\/li>\n\n\n\n<li>Another example of a segmentation analysis is a survey conducted by Analyse Danmark for Sundhed.dk among their users. A cluster analysis of their users and subsequent in-depth interviews with respondents from each segment gave Sundhed.dk a unique insight into how they should communicate going forward to achieve the optimal relationship with their different users.<\/li>\n<\/ul>\n\n\n\n<p>See how we have solved a segmentation task and created personas for&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/boxes\/realdania\/\" data-type=\"page\" data-id=\"44001\">Realdania<\/a> Here.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8020f66b\"><div class=\"gb-container gb-container-8020f66b\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43549","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43549"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43549\/revisions"}],"predecessor-version":[{"id":190903,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43549\/revisions\/190903"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}