{"id":43545,"date":"2024-12-05T03:40:28","date_gmt":"2024-12-05T02:40:28","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43545"},"modified":"2025-05-01T13:15:31","modified_gmt":"2025-05-01T11:15:31","slug":"target-group-analysis","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/ydelser\/maalgruppeanalyse\/","title":{"rendered":"Target audience analysis"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Detailed and in-depth analysis<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Target audience analysis<\/h1>\n\n\n\n<p>Many businesses operate in a fast-moving market with high competition and a constant influx of new products. If you want to ensure that your marketing achieves the desired results, it's crucial to know who your target audience is. Marketing without a clearly defined target group rarely yields the desired results. That's why a target group analysis is a good investment as it will focus your communication efforts.<\/p>\n\n\n\n<p><strong>A target audience analysis can give your organisation answers to the following questions, among others:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is your target audience?<\/li>\n\n\n\n<li>What does your target audience look like?<\/li>\n\n\n\n<li>What are the preferences and attitudes of your target audience?<\/li>\n<\/ul>\n\n\n\n<p>A target group study will give your organisation important insights into how to best reach your target group. An audience analysis can be carried out on your company or on your product, depending on what your focus is.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" class=\"gb-image gb-image-6f1ffcca gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-640x640.jpg\" alt=\"Target audience analysis\" title=\"Population measurement\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-640x640.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-1280x1280.jpg 1280w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-768x768.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-1536x1536.jpg 1536w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-2048x2048.jpg 2048w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-300x300.jpg 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-400x400.jpg 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2544046255-600x600.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img decoding=\"async\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/walling-UP7JSnodG2M-unsplash-300x225.webp\" alt=\"\" title=\"walling-UP7JSnodG2M-unsplash\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Method:<\/h2>\n\n\n\n<p>If you want to define your target audience in terms of gender, age, geography or other demographic variables, as well as their attitudes or behaviour, it makes sense to conduct a target audience analysis using a quantitative method.<\/p>\n\n\n\n<p>Depending on whether your products\/services are aimed at private consumers or other businesses, the survey is conducted either via a population panel or via&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/quantitative-methods\/telefoninterview\/\">Telephone (CATI)<\/a>.<\/p>\n\n\n\n<p>If you already have a demographic definition of your target audience, a&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/\">qualitative analysis<\/a>&nbsp;with people in your target group to gain deeper insight into the target group and uncover the root causes of their preferences and attitudes.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43545","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43545"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43545\/revisions"}],"predecessor-version":[{"id":234834,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43545\/revisions\/234834"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}