{"id":43541,"date":"2024-12-05T03:38:53","date_gmt":"2024-12-05T02:38:53","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43541"},"modified":"2025-05-20T12:21:00","modified_gmt":"2025-05-20T10:21:00","slug":"competitor-analysis","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/ydelser\/markedsanalyser\/konkurrentanalyse\/","title":{"rendered":"Competitor Analysis"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Gives you knowledge about you and your competitors<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Competitor Analysis<\/h1>\n\n\n\n<p>In a highly competitive market, it's important to know who you're competing against. A competitor analysis can help you find out who your main competitors are and how your company and products are positioned in relation to them.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are your strengths and weaknesses when competing for customers?<\/li>\n\n\n\n<li>What opportunities does the market offer that are just waiting to be utilised?<\/li>\n\n\n\n<li>And what threats are lurking?<\/li>\n<\/ul>\n\n\n\n<p>You can learn more about all this with a competitor survey from Analyse Danmark. The survey provides valuable strategic insights into your and your competitors' market position.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img decoding=\"async\" class=\"gb-image gb-image-6f1ffcca gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/nordwood-themes-ubIWo074QlU-unsplash-300x225.webp\" alt=\"\" title=\"nordwood-themes-ubIWo074QlU-unsplash\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img decoding=\"async\" class=\"gb-image gb-image-e235177f gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/walling-UP7JSnodG2M-unsplash-300x225.webp\" alt=\"\" title=\"walling-UP7JSnodG2M-unsplash\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543.jpg\" alt=\"Competitor Analysis\" class=\"wp-image-44434\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543.jpg 1000w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-640x384.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong><strong>A competitor analysis can either be conducted as a purely quantitative or purely qualitative study, or the methods can be combined.<\/strong><\/strong><\/h2>\n\n\n\n<p>A combination study is typically phased and can, for example, begin with an exploratory phase with <a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/in-depth-interview\/\" data-type=\"page\" data-id=\"43766\">in-depth interview <\/a>or <a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/focus-groups\/\" data-type=\"page\" data-id=\"43770\">focus groups<\/a>. This can then be followed by a survey to quantify the perceptions of the target group.<\/p>\n\n\n\n<p>The competitor analysis can be based on a panel survey if the analysis of your products and your company's position in the market is to be based on the general Danish population or a large subset of it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alternatively, it can be based on your existing customers and implemented as a\u00a0<a href=\"https:\/\/analysedanmark.dk\/en\/services\/customer-analyses\/\" data-type=\"page\" data-id=\"43523\">customer analysis\u00a0<\/a>focusing on competitors and the customers' relationship with them.<\/li>\n<\/ul>\n\n\n\n<p>All organisations can benefit from gaining insight into their competitive strengths and weaknesses. Typically, you'll get an overview of how you stack up against competitors on a number of different parameters. These will typically include the recommendation rate (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Net_promoter_score\" rel=\"nofollow noopener\" target=\"_blank\">NPS<\/a>), satisfaction with various services and level of trust.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43541","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43541"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43541\/revisions"}],"predecessor-version":[{"id":234885,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43541\/revisions\/234885"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43533"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}