{"id":43539,"date":"2024-12-05T03:38:15","date_gmt":"2024-12-05T02:38:15","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43539"},"modified":"2025-05-01T13:20:55","modified_gmt":"2025-05-01T11:20:55","slug":"koncept-og-produkttest","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/ydelser\/markedsanalyser\/koncept-og-produkttest\/","title":{"rendered":"Concept and product testing"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Har du husket at teste produkter og koncepter inden implementering?<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Concept and product testing<\/h1>\n\n\n\n<p>Succes med nye koncepter og produkter er ofte af afg\u00f8rende betydning for den virksomhed, der v\u00e6lger at investere i udvikling.<\/p>\n\n\n\n<p>Af samme \u00e5rsag er det en god id\u00e9 at teste kundernes interesse for de nye tiltag. Testen koster som regel kun en br\u00f8kdel af de omkostninger, der er forbundet med udvikling og implementering af et nyt produkt eller koncept.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-640x427.jpg\" alt=\"\" title=\"Group\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"607\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2485183319.jpg\" alt=\"\" title=\"Question,Mark,Concept,,Problem,And,Solution,,Quiz,,Test,,Survey,,Support,\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2485183319.jpg 1000w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2485183319-640x388.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2485183319-768x466.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_1616372782.jpg\" alt=\"\" class=\"wp-image-44441\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_1616372782.jpg 1000w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_1616372782-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_1616372782-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_1616372782-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong><strong>Afh\u00e6ngigt af tidspunktet i udviklingsprocessen er det muligt at f\u00e5 viden om mange forskellige forhold:<\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allerede inden eller tidligt i udviklingsprocessen, kan vi sp\u00f8rge til kundernes egne ideer til udviklingen af nye koncepter\/produkter. Det kan v\u00e6re behov, interesser, holdninger mv. Denne type test gennemf\u00f8res ofte som&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/focus-groups\/\" data-type=\"page\" data-id=\"43770\">focus groups<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/dybdeinterview-personlige-interview-med-din-maalgruppe\/\">individual interviews<\/a>&nbsp;med en l\u00f8s struktur (eksplorativt). Det sker for at f\u00e5 s\u00e5 meget input fra kunderne som muligt.<\/li>\n\n\n\n<li>Undervejs i udviklingsprocessen kan man teste forskellige ideer\/potentielle l\u00f8sninger. F.eks.&nbsp; en vurdering af kundernes accept, holdninger, k\u00f8bsintentioner mv. samt evt. ideer til \u00e6ndringer. Afh\u00e6ngigt af tidspunktet i forl\u00f8bet og behov for kvantitativ\/kvalitativ information, kan testen gennemf\u00f8res som fokusgrupper (kvalitativt), som hall test (hvis der skal vises\/pr\u00f8ves produkter) eller som en sp\u00f8rgeskemaunders\u00f8gelse. Her anbefaler vi, at unders\u00f8gelsen gennemf\u00f8res online, idet dette giver mulighed for visning af billeder mv.<\/li>\n<\/ul>\n\n\n\n<p>En koncept- eller produkttest vil altid munde ud i en rapport, der angiver forbrugernes vurdering, accept, k\u00f8bsovervejelser mv., den sandsynlige succes\/det sandsynlige potentiale og vores anbefalinger til evt. korrektioner.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43539","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43539"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43539\/revisions"}],"predecessor-version":[{"id":234836,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43539\/revisions\/234836"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43533"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}