{"id":43537,"date":"2024-12-05T03:35:16","date_gmt":"2024-12-05T02:35:16","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43537"},"modified":"2025-05-01T11:21:57","modified_gmt":"2025-05-01T09:21:57","slug":"awareness-analysis","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/ydelser\/markedsanalyser\/kendskabsanalyse\/","title":{"rendered":"Awareness analysis"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Gives you knowledge about awareness levels and sources <\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Awareness analysis<\/h1>\n\n\n\n<p>Answering these questions can often be necessary to increase your competitiveness and improve your competitive edge (see also&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/services\/market-analyses\/competitor-analysis\/\">competitor analysis<\/a>). Without insight into the awareness levels and sources of your company\/product, it can be difficult to know where to start.<\/p>\n\n\n\n<p>If you want to gain insight into the awareness of your particular business, an awareness survey is the right tool for this. An awareness survey from Analyse Danmark can uncover the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the awareness level?<\/li>\n\n\n\n<li>How does awareness of your business compare to your competitors<\/li>\n\n\n\n<li>What are the knowledge sources<\/li>\n\n\n\n<li>What is the awareness of your specific branches\/branches in a given area<\/li>\n\n\n\n<li>Are you top-of-mind with your target audience<\/li>\n<\/ul>\n\n\n\n<p>An awareness analysis makes it possible to uncover awareness of your company\/organisation in general throughout the country, in specific geographical areas or in your specific target group.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img decoding=\"async\" class=\"gb-image gb-image-6f1ffcca gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/nordwood-themes-ubIWo074QlU-unsplash-300x225.webp\" alt=\"Awareness analysis\" title=\"nordwood-themes-ubIWo074QlU-unsplash\"\/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img decoding=\"async\" class=\"gb-image gb-image-e235177f gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/walling-UP7JSnodG2M-unsplash-300x225.webp\" alt=\"\" title=\"walling-UP7JSnodG2M-unsplash\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong><strong>Methodology<\/strong><\/strong><\/h2>\n\n\n\n<p>An awareness survey is typically conducted as a quantitative survey and can be either a panel survey or a telephone survey. Alternatively, you could choose to conduct a&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/\">qualitative<\/a>&nbsp;Follow-up or initial research in the form of in-depth interviews or focus groups if you want information on how you can best improve awareness of your company\/organisation or what is most important to the customers you want to know about you.<\/p>\n\n\n\n<p>It will often be relevant to repeat an awareness survey after a certain period of time to track whether awareness of your business is increasing or decreasing. Tracking awareness gives you the opportunity to see whether any measures you have taken are affecting awareness levels or whether you need to change your strategy.<\/p>\n\n\n\n<p>Among other things, we conducted awareness analyses - and tracking - for organisations such as Mellemfolkeligt Samvirke and Save the Orangutan. This made it possible for the organisations to see whether their communication strategy initiatives had an effect on awareness in their target group.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43537","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43537"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43537\/revisions"}],"predecessor-version":[{"id":234799,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43537\/revisions\/234799"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43533"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}