{"id":43535,"date":"2024-12-05T03:34:42","date_gmt":"2024-12-05T02:34:42","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43535"},"modified":"2025-05-01T13:18:44","modified_gmt":"2025-05-01T11:18:44","slug":"image-analysis","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/ydelser\/markedsanalyser\/imageanalyse\/","title":{"rendered":"Image analysis"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Gives you knowledge about the perception of your surroundings<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Image analysis<\/h1>\n\n\n\n<p>As the name suggests, an image analysis focuses on uncovering the image of your company, your products or your brand in your target group. There is not necessarily a match between the image your company has and the image you want. An image analysis sheds light on the perception of your company, product or brand. It provides you with insights and knowledge that can be used to your advantage in your communication efforts.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The analysis can give you the knowledge you need to make the right strategic decisions.<\/li>\n\n\n\n<li>An image analysis can reveal your image compared to your competitors (see also&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/services\/market-analyses\/competitor-analysis\/\">competitor analysis<\/a>) and what it takes to improve your image.<\/li>\n\n\n\n<li>Additionally, an image survey can show how attractive your company is to potential customers or job applicants.<\/li>\n\n\n\n<li>If you want to learn more about your competitiveness and how you can improve your image.<\/li>\n\n\n\n<li>The analysis can give you the knowledge you need to make the right strategic decisions.<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"384\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-640x384.jpg\" alt=\"\" title=\"Business,And,Branding,Concept,,Creating,,Developing,And,Maintaining,A,Brand&#039;s\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-640x384.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-768x461.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-640x640.webp\" alt=\"\" title=\"kal-visuals-PFC2fY9LE_g-unsplash\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-600x600.webp 600w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash.webp 800w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong><strong>Can be conducted as a purely quantitative or qualitative study<\/strong><\/strong><\/h2>\n\n\n\n<p>The image survey from Analyse Danmark can either be conducted as a purely quantitative or qualitative survey. It can also advantageously be a combination of these methods. A combination survey is typically divided into phases. For example, it may consist of an exploratory phase with in-depth interviews or focus groups followed by a questionnaire survey. The latter quantifies the perceptions of the target group found in the previous phase. The methods can also be combined differently so that a quantitative survey forms the basis for a qualitative phase where the results of the survey are qualified and deepened.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43535","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43535"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43535\/revisions"}],"predecessor-version":[{"id":190900,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43535\/revisions\/190900"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43533"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}