{"id":43523,"date":"2024-12-05T03:30:28","date_gmt":"2024-12-05T02:30:28","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43523"},"modified":"2025-05-20T12:26:48","modified_gmt":"2025-05-20T10:26:48","slug":"customer-analyses","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/ydelser\/kundeanalyser\/","title":{"rendered":"Customer analysis"},"content":{"rendered":"<div class=\"gb-container gb-container-69085cdc\">\n<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Insights for increased customer satisfaction and loyalty<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Customer analysis<\/h1>\n\n\n\n<p><strong>To achieve the optimal relationship with your customers, you need to know what your customers are thinking.<\/strong><br>A customer analysis is a tool that can uncover customers' perceptions of your organisation in different areas. The overall goal of the customer analysis is to create a basis for increasing customer satisfaction and loyalty, as this is reflected in your top and bottom line.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-640x427.jpg\" alt=\"Customer analysis\" title=\"Portrait,Of,Happy,Woman,Buying,Groceries,In,Supermarket,And,Looking\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-1280x854.jpg 1280w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-1536x1025.jpg 1536w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg\" alt=\"\" title=\"Focus group\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">When is a customer satisfaction analysis relevant?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis Denmark's customer satisfaction survey is designed as an operational tool for companies that want to work in a result-oriented and targeted way to manage their customers' perception of them. For example, the customer analysis reveals the customers' assessment of the company's products and product range, the quality of services and service levels, and the factors that are vital for retaining existing customers and attracting new customers. For example, a customer analysis can provide insights into the following:<\/li>\n\n\n\n<li>Overall customer satisfaction and loyalty (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Net_promoter_score\" rel=\"nofollow noopener\" target=\"_blank\">net promoter score<\/a>)<\/li>\n\n\n\n<li>Which factors are of (greatest) importance in the customer relationship<\/li>\n\n\n\n<li>Identifying the parameters that make a difference<\/li>\n\n\n\n<li>Concrete knowledge about customers' assessment of the product range<\/li>\n\n\n\n<li>Perception of your service level<\/li>\n\n\n\n<li>Segmentation of customers (e.g. division into customer segments that can be used operationally e.g. in marketing)<\/li>\n\n\n\n<li>Not least, you gain insight into customer loyalty. Is the individual customer in a \u201csafe harbour\u201d? If not, what can you do to maintain or develop the customer relationship?<\/li>\n\n\n\n<li>Analyse Denmark's customer analysis gives you concrete knowledge to supplement your own impressions. This applies both in the 0-point situation and continuously to register changes in satisfaction.<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0c83677d\">\n<div class=\"gb-container gb-container-a5391143 gbp-section\">\n<div class=\"gb-container gb-container-93ca79a7 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b92d2374\">\n<div class=\"gb-grid-column gb-grid-column-57d1efca\"><div class=\"gb-container gb-container-57d1efca\">\n\n<h2 class=\"gb-headline gb-headline-3f298b35 gb-headline-text\">What is the value of a customer analysis?<\/h2>\n\n\n\n<p><strong>A customer analysis from Analyse Danmark gives you five clear advantages:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It helps you reduce churn and capitalise on opportunities to sell more to existing customers (e.g. by identifying gaps in your product portfolio or customer knowledge)<\/li>\n\n\n\n<li>It identifies the parameters that determine your customers' satisfaction<\/li>\n\n\n\n<li>Find out what matters most to your customers, so you can use your resources in a more targeted communication and sales effort<\/li>\n\n\n\n<li>Specific input on your strengths and weaknesses<\/li>\n\n\n\n<li>Action areas where customer satisfaction can be increased, so that potential actions can be prioritised according to the importance of each area to customers<\/li>\n<\/ol>\n\n\n\n<p>Customer satisfaction surveys give you valuable customer insights so you can make important decisions based on concrete knowledge instead of hunches. Conducting a customer analysis also sends a signal to your customers that you want to listen to them - and that you are interested in improving the customer experience.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8020f66b\"><div class=\"gb-container gb-container-8020f66b\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash.webp\" alt=\"\" class=\"wp-image-42003\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash-640x480.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash-768x576.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-2dabb907\">\n<div class=\"gb-container gb-container-881d5d01\">\n<div class=\"gb-container gb-container-8eac374b gbp-section\">\n<div class=\"gb-container gb-container-77570098 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-88cf97ee\">\n<div class=\"gb-grid-column gb-grid-column-c4a89e8c\"><div class=\"gb-container gb-container-c4a89e8c\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash.webp\" alt=\"\" class=\"wp-image-42457\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/wes-hicks-4-EeTnaC1S4-unsplash-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-cc1f1d43\"><div class=\"gb-container gb-container-cc1f1d43\">\n\n<h2 class=\"gb-headline gb-headline-ae519f8a gb-headline-text\">The methods<\/h2>\n\n\n\n<p>Based on Analyse Denmark's experience with customer analyses and your specific knowledge of your industry and customer relationships, a questionnaire is prepared. Data collection can either take place online, by phone or by post, depending on what is possible and most appropriate.<\/p>\n\n\n\n<p>Analyse Denmark is then responsible for data processing. As an integral part of Analyse Danmark's customer analysis, you will receive a report with clear graphs that provide a quick overview and the opportunity to take action here and now (e.g. in the form of an overview of customers to be acted upon). Of course, we are also happy to come and present the results to you.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-a7270b42\">\n<div class=\"gb-container gb-container-5e526e74 gbp--border-radius\">\n<div class=\"gb-container gb-container-713676bd gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-686de9ba\">\n<div class=\"gb-grid-column gb-grid-column-ea268650\"><div class=\"gb-container gb-container-ea268650\">\n\n<h2 class=\"gb-headline gb-headline-77811175 gb-headline-text\">Customer analysis<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-98247a69\"><div class=\"gb-container gb-container-98247a69\">\n<div class=\"gb-container gb-container-9e904099\">\n\n<div class=\"gb-headline gb-headline-335bd4d2\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M221.07,144.41A96.68,96.68,0,0,0,181,88h59a8,8,0,0,0,0-16H159a32,32,0,0,0-62,0H16a8,8,0,0,0,0,16H75a96.68,96.68,0,0,0-40.07,56.41A32,32,0,1,0,51.08,146,80.6,80.6,0,0,1,99,93.44a32,32,0,0,0,58.06,0A80.6,80.6,0,0,1,204.92,146a32,32,0,1,0,16.15-1.57ZM56,176a16,16,0,1,1-16-16A16,16,0,0,1,56,176Zm72-80a16,16,0,1,1,16-16A16,16,0,0,1,128,96Zm88,96a16,16,0,1,1,16-16A16,16,0,0,1,216,192Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-2849d821\">\n\n<h3 class=\"gb-headline gb-headline-eed07374 gb-headline-text\">Customer Barometer<\/h3>\n\n\n\n<p>Customer Barometer is the name of Analysis Denmark's standard customer analysis and is based on our many years of experience in conducting web-based analyses and customer analyses.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/en\/services\/customer-analyses\/kundebarometer\/\" data-type=\"page\" data-id=\"43525\">Read more here<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9dd3916a\"><div class=\"gb-container gb-container-9dd3916a\">\n<div class=\"gb-container gb-container-8f06bfe9\">\n\n<div class=\"gb-headline gb-headline-5e5c223d\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M58.34,101.66l-32-32a8,8,0,0,1,0-11.32l32-32A8,8,0,0,1,69.66,37.66L43.31,64,69.66,90.34a8,8,0,0,1-11.32,11.32Zm40,0a8,8,0,0,0,11.32,0l32-32a8,8,0,0,0,0-11.32l-32-32A8,8,0,0,0,98.34,37.66L124.69,64,98.34,90.34A8,8,0,0,0,98.34,101.66ZM200,40H176a8,8,0,0,0,0,16h24V200H56V136a8,8,0,0,0-16,0v64a16,16,0,0,0,16,16H200a16,16,0,0,0,16-16V56A16,16,0,0,0,200,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-006115cb\">\n\n<h3 class=\"gb-headline gb-headline-3fe79a7d gb-headline-text\">Benefits of customer analyses<\/h3>\n\n\n\n<p>&nbsp;The purpose of the survey is to uncover companies' use of and satisfaction with customer analytics, including the scope, types and benefits of customer analytics.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/en\/services\/customer-analyses\/undersoegelse-om-udbytte-af-kundeanalyser\/\" data-type=\"page\" data-id=\"43527\">Read more here<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43523","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43523"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43523\/revisions"}],"predecessor-version":[{"id":234891,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43523\/revisions\/234891"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}