{"id":43521,"date":"2024-12-05T03:29:19","date_gmt":"2024-12-05T02:29:19","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43521"},"modified":"2025-05-15T12:23:04","modified_gmt":"2025-05-15T10:23:04","slug":"communication-test","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/ydelser\/kommunikationstest\/","title":{"rendered":"communication test"},"content":{"rendered":"<div class=\"gb-container gb-container-69085cdc\">\n<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Get valuable feedback from your target audience<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Communication test<\/h1>\n\n\n\n<p>Before launching an ad campaign, TV campaign or similar, it is often beneficial to test whether the target audience understands the communication, whether the communication contributes positively to the sender's image and whether the target audience reacts as expected. Not least because a test will often be much cheaper than the cost of preparing and implementing the communication.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-640x427.jpg\" alt=\"Communication test\" title=\"Group\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_117941944-1.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img decoding=\"async\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/walling-UP7JSnodG2M-unsplash-300x225.webp\" alt=\"\" title=\"walling-UP7JSnodG2M-unsplash\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Analyse Danmark tests all forms of communication: print, outdoor, in-store media, special offer newspapers, radio\/TV commercials, PR, etc.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depending on the media, target audience and information needs, we can conduct communication tests in&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/focus-groups\/\">focus groups<\/a>, which&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/quantitative-methods\/hall-test\/\">Hall tests<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/analysedanmark.dk\/en\/methods\/quantitative-methods\/internetinterview\/\">Online in panel<\/a>.<\/li>\n\n\n\n<li>Communication tests can be carried out at all levels from the idea stage to the finished communication. The earlier the test is carried out, the earlier corrections can be made to ensure that the communication fulfils its objectives. For example, it can also be a classic ad test that documents the effect of a campaign (<em>recall<\/em>,&nbsp;<em>liking<\/em>&nbsp;etc.)\n<ul class=\"wp-block-list\">\n<li>A communication test will typically result in a report that indicates the target group's understanding of the message, assessment and acceptance of the communication and its relevance, any purchase considerations, etc. In addition, we assess the likely success\/potential and give our recommendations for any corrections.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>All communication tests can be supplemented with customised segmentation models, e.g. based on lifestyle questions. This provides a much more nuanced picture of the target group than traditional demographic variables can provide.<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43521","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=43521"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43521\/revisions"}],"predecessor-version":[{"id":234922,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/43521\/revisions\/234922"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=43521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}