{"id":39638,"date":"2024-04-04T11:29:58","date_gmt":"2024-04-04T11:29:58","guid":{"rendered":"https:\/\/gpsites.co\/affinity\/?page_id=39638"},"modified":"2025-05-01T13:26:40","modified_gmt":"2025-05-01T11:26:40","slug":"methods","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/en\/metoder\/","title":{"rendered":"Methods"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Methods<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Which method should I choose?<\/h1>\n\n\n\n<p class=\"gb-headline gb-headline-cf6f9690 gb-headline-text\">Analyse Danmark offers a wide range of analyses. We handle all phases from sparring with the customer on problem formulation, advice on method selection, implementation to reporting with conclusions and clear recommendations.<\/p>\n\n\n\n<p>It is a very important prerequisite for fulfilling the purpose of the analysis and having the opportunity to act on the results that you give some thorough consideration to the choice of method. Please contact us if you would like advice.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg\" alt=\"\" title=\"Focus group\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer-640x427.jpg\" alt=\"\" title=\"Puzzled, Survey, Worker, Not, Finding, Enough, Respondents., Researcher, Making, Exit\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-f326185f\">\n<div class=\"gb-container gb-container-2ac196d8 gbp-section\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a38a0993\">\n<div class=\"gb-grid-column gb-grid-column-e7b2bee0\"><div class=\"gb-container gb-container-e7b2bee0 gbp-card\">\n\n<div class=\"gb-headline gb-headline-d72958e0\"><span class=\"gb-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" height=\"24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" class=\"w-6 h-6 text-gray-800 dark:text-white\">   <path d=\"M7 17v1a1 1 0 0 0 1 1h8a1 1 0 0 0 1-1v-1a3 3 0 0 0-3-3h-4a3 3 0 0 0-3 3Zm8-9a3 3 0 1 1-6 0 3 3 0 0 1 6 0Z\" stroke-width=\"2\" stroke=\"currentColor\"><\/path> <\/svg><\/span><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-24c982ef gb-headline-text\">Qualitative methods<\/h3>\n\n\n\n<p class=\"gb-headline gb-headline-f96b8ad5 gbp-section__icon-list\"><span class=\"gb-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" height=\"24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" class=\"w-6 h-6 text-gray-800 dark:text-white\">   <path d=\"M19 12H5m14 0-4 4m4-4-4-4\" stroke-width=\"2\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"currentColor\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\"><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/qualitative-methods\/\" data-type=\"page\" data-id=\"43688\">Read more here<\/a><\/strong><\/span><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-66828e8c\"><div class=\"gb-container gb-container-66828e8c gbp-card\">\n\n<div class=\"gb-headline gb-headline-5f02daf9\"><span class=\"gb-icon\"><svg viewbox=\"0 0 24 24\" fill=\"currentColor\" height=\"24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" class=\"w-6 h-6 text-gray-800 dark:text-white\">   <path clip-rule=\"evenodd\" d=\"M5.535 7.677c.313-.98.687-2.023.926-2.677H17.46c.253.63.646 1.64.977 2.61.166.487.312.953.416 1.347.11.42.148.675.148.779 0 .18-.032.355-.09.515-.06.161-.144.3-.243.412-.1.111-.21.192-.324.245a.809.809 0 0 1-.686 0 1.004 1.004 0 0 1-.324-.245c-.1-.112-.183-.25-.242-.412a1.473 1.473 0 0 1-.091-.515 1 1 0 1 0-2 0 1.4 1.4 0 0 1-.333.927.896.896 0 0 1-.667.323.896.896 0 0 1-.667-.323A1.401 1.401 0 0 1 13 9.736a1 1 0 1 0-2 0 1.4 1.4 0 0 1-.333.927.896.896 0 0 1-.667.323.896.896 0 0 1-.667-.323A1.4 1.4 0 0 1 9 9.74v-.008a1 1 0 0 0-2 .003v.008a1.504 1.504 0 0 1-.18.712 1.22 1.22 0 0 1-.146.209l-.007.007a1.01 1.01 0 0 1-.325.248.82.82 0 0 1-.316.08.973.973 0 0 1-.563-.256 1.224 1.224 0 0 1-.102-.103A1.518 1.518 0 0 1 5 9.724v-.006a2.543 2.543 0 0 1 .029-.207c.024-.132.06-.296.11-.49.098-.385.237-.85.395-1.344ZM4 12.112a3.521 3.521 0 0 1-1-2.376c0-.349.098-.8.202-1.208.112-.441.264-.95.428-1.46.327-1.024.715-2.104.958-2.767A1.985 1.985 0 0 1 6.456 3h11.01c.803 0 1.539.481 1.844 1.243.258.641.67 1.697 1.019 2.72a22.3 22.3 0 0 1 .457 1.487c.114.433.214.903.214 1.286 0 .412-.072.821-.214 1.207A3.288 3.288 0 0 1 20 12.16V19a2 2 0 0 1-2 2h-6a1 1 0 0 1-1-1v-4H8v4a1 1 0 0 1-1 1H6a2 2 0 0 1-2-2v-6.888ZM13 15a1 1 0 0 1 1-1h2a1 1 0 0 1 1 1v2a1 1 0 0 1-1 1h-2a1 1 0 0 1-1-1v-2Z\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-dda5534c gb-headline-text\">Quantitative methods<\/h3>\n\n\n\n<p class=\"gb-headline gb-headline-9d8820a3 gbp-section__icon-list\"><span class=\"gb-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" height=\"24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" class=\"w-6 h-6 text-gray-800 dark:text-white\">   <path d=\"M19 12H5m14 0-4 4m4-4-4-4\" stroke-width=\"2\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"currentColor\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\"><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/quantitative-methods\/\" data-type=\"page\" data-id=\"43690\">Read more here<\/a><\/strong><\/span><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-13764844\"><div class=\"gb-container gb-container-13764844 gbp-card\">\n\n<div class=\"gb-headline gb-headline-4813b873\"><span class=\"gb-icon\"><svg viewbox=\"0 0 24 24\" fill=\"currentColor\" height=\"24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" class=\"w-6 h-6 text-gray-800 dark:text-white\">   <path d=\"M10 2a8 8 0 1 0 0 16 8 8 0 0 0 0-16Z\"><\/path>   <path clip-rule=\"evenodd\" d=\"M21.707 21.707a1 1 0 0 1-1.414 0l-3.5-3.5a1 1 0 0 1 1.414-1.414l3.5 3.5a1 1 0 0 1 0 1.414Z\" fill-rule=\"evenodd\"><\/path> <\/svg><\/span><\/div>\n\n\n\n<h3 class=\"gb-headline gb-headline-afd7eac4 gb-headline-text\">Triangulation method<\/h3>\n\n\n\n<p class=\"gb-headline gb-headline-6f8f97e7 gbp-section__icon-list\"><span class=\"gb-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" height=\"24\" width=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" class=\"w-6 h-6 text-gray-800 dark:text-white\">   <path d=\"M19 12H5m14 0-4 4m4-4-4-4\" stroke-width=\"2\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"currentColor\"><\/path> <\/svg><\/span><span class=\"gb-headline-text\"><strong><a href=\"https:\/\/analysedanmark.dk\/en\/methods\/triangulation-method\/\" data-type=\"page\" data-id=\"43692\">Read more here<\/a><\/strong><\/span><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-c7e225b2 gbp-section\">\n<div class=\"gb-container gb-container-16ef2c06 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2046fb7f\">\n<div class=\"gb-grid-column gb-grid-column-aa3389c7\"><div class=\"gb-container gb-container-aa3389c7\">\n\n<h2 class=\"gb-headline gb-headline-b032c210 gb-headline-text\">Which method is the right one for your problem?<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-e87b99a3 gb-headline-text\"><strong>Which method you should choose depends on several factors, such as:<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-7d0d4874 gbp-section__icon-list\"><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#000000\" viewbox=\"0 0 256 256\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">Your specific challenge\/problem \u2013 i.e., whether you need to delve deeper into a topic and\/or want to know about the prevalence of phenomena<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-aeacd6fa gbp-section__icon-list\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">The research topic (e.g. the complexity or whether it is a taboo subject) <\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-28c92dc2 gbp-section__icon-list\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">The target group (e.g. how difficult it is to access the target group)<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-8fd462bb gbp-section__icon-list\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">The time you have available<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-fa041a5c gbp-section__icon-list\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.66,98.34a8,8,0,0,1,0,11.32l-56,56a8,8,0,0,1-11.32,0l-24-24a8,8,0,0,1,11.32-11.32L112,148.69l50.34-50.35A8,8,0,0,1,173.66,98.34ZM232,128A104,104,0,1,1,128,24,104.11,104.11,0,0,1,232,128Zm-16,0a88,88,0,1,0-88,88A88.1,88.1,0,0,0,216,128Z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">Your budget<\/span><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-33a9870d\"><div class=\"gb-container gb-container-33a9870d\">\n\n<figure class=\"gb-block-image gb-block-image-054ae2e9\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" class=\"gb-image gb-image-054ae2e9 hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash.webp\" alt=\"\" title=\"balazs-ketyi-LPWl2pEVGKc-unsplash\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash-640x480.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/balazs-ketyi-LPWl2pEVGKc-unsplash-768x576.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-68a23b27 gbp--border-radius\" style=\"--background-image: url(https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/redd-f-5U_28ojjgms-unsplash.webp);\">\n<div class=\"gb-container gb-container-4c3bf351 gbp-section__inner\">\n\n<p class=\"gb-headline gb-headline-49bc7c64\"><span class=\"gb-icon\"><svg viewbox=\"0 0 40 26.79\" data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"stroke-width:0\" d=\"M.31 18.41C-1.37 10.67 3.97 2.41 12.65 0l.63 5.23c-2.3.94-4.29 3.14-4.29 6.07 3.45-1.57 8.27.42 9.42 5.34.94 4.5-1.99 8.89-6.59 9.94C6.8 27.63 1.67 24.7.31 18.42Zm21.49 0C20.13 10.67 25.36 2.4 34.04 0l.73 5.23c-2.41.94-4.29 3.14-4.4 6.07 3.56-1.57 8.37.42 9.42 5.34 1.05 4.5-1.99 8.89-6.59 9.94-4.92 1.05-10.04-1.88-11.41-8.16Z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">Analyse Denmark's research has contributed significant market insight, where we have both had some of our assumptions about our position in the Scandinavian market confirmed and refuted. This means that the competitive landscape has been sharpened and narrowed down. Specifically, we have used the report's conclusions, among other things, to change our sales strategy within a particularly critical product category in our assortment.<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-a0869992 gb-headline-text\"><strong>Michael Ellegaard S\u00f8rensen<\/strong> <\/p>\n\n\n\n<p class=\"has-base-3-color has-text-color has-link-color wp-elements-33494e72711fbb9f727a40c5f9fcad9e\">Marketing Director at Lyreco Scandinavia<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7d1779d3 gbp-section\">\n<div class=\"gb-container gb-container-b25d9ba3 gbp-section__inner\">\n<div class=\"gb-container gb-container-05b1f0c2\">\n\n<h2 class=\"gb-headline gb-headline-4903795f gb-headline-text\">Contact us for a chat about your next survey<\/h2>\n\n\n\n<p><strong>Do you have any questions, or would you like to hear more about how we can help you?<\/strong> <br>Don't hesitate to get in touch. We're ready to advise you and find the best solution for your needs. <br>You can contact us by phone, email, or our contact form \u2013 we look forward to hearing from you!<\/p>\n\n\n\n<a class=\"gb-button gb-button-e2f0adc2 gb-button-text gbp-button--primary\" href=\"https:\/\/analysedanmark.dk\/en\/contact\/\">Contact us<\/a>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Analyse Danmarks unders\u00f8gelse har bidraget til stor markedsindsigt, hvor vi b\u00e5de har f\u00e5et be- og afkr\u00e6ftet nogle af vores antagelser om vores position p\u00e5 det skandinaviske marked. Det betyder, at konkurrencebilledet er blevet trukket skarpere op og sn\u00e6vret ind. Konkret har vi blandt andet brugt rapportens konklusioner til at \u00e6ndre salgsstrategi inden for en s\u00e6rlig &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Methods\" class=\"read-more button\" href=\"https:\/\/analysedanmark.dk\/en\/metoder\/#more-39638\" aria-label=\"Read more about Metoder\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-39638","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/39638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/comments?post=39638"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/39638\/revisions"}],"predecessor-version":[{"id":234838,"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/pages\/39638\/revisions\/234838"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/en\/wp-json\/wp\/v2\/media?parent=39638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}