{"id":51,"date":"2015-04-21T16:59:25","date_gmt":"2015-04-21T16:59:25","guid":{"rendered":"http:\/\/3.64.173.43\/?page_id=51"},"modified":"2025-10-02T11:08:50","modified_gmt":"2025-10-02T09:08:50","slug":"english","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/de\/english\/","title":{"rendered":"Analyse Danmark provides high quality research as a solid base for decision making"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span style=\"color: #0e4b78;\">Quantitative and qualitative research in Denmark and the Nordic countries<\/span><\/h2>\n\n\n\n<p>Analyse Danmark can assist you in a wide range of market research disciplines in the Nordic countries. Besides Denmark, where we have our test facilities, we provide research in all of the Nordic countries through our partners. We offer a span of services from pure data collection and field research to high-end consulting services. We provide both quantitative and qualitative research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #0e4b78;\">About us<\/span><\/h2>\n\n\n\n<p>Analyse Danmark is a Danish research institute established in 1997. We are a full-service institute and can handle the entire process &#8211; from clarification of aim and choice of methodology with&nbsp; clients &#8211; to reporting and recommendations. The company is owned by the management.<\/p>\n\n\n\n<p>You will be in safe hands with our very experienced consultants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #0e4b78;\"><strong>Our key competencies:<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"color: #7396cc;\">1. Customer and member insights<\/span><br><span style=\"color: #7396cc;\">2. Communication and concept evaluation<\/span><br><span style=\"color: #7396cc;\">3. Opinion polling<\/span><br><span style=\"color: #7396cc;\">4. Building and administration of speciality panels (e.g. customer- and member panels)<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #0e4b78;\">Methods<\/span><\/h2>\n\n\n\n<p><strong>Quantitative: <\/strong>We offer several quantitative methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">CAWI <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">CATI <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">Postal surveys <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">Hall-tests <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Qualitative:<\/strong> We offer most qualitative methods in-house both offline and online:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">Focus groups <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">In-depth-interviews (IDI\u2019s) <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">Workshops <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\"> Facilitation of meetings <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">Observational studies <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">Online Bulletin Boards <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #7396cc;\">Shop-alongs <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>We have studio facilities with one-way mirror, translator room and live streaming posibilities.<\/p>\n\n\n\n<p>We have many years of specific experience in FMCG, B2B and health care, but can handle other areas too.<\/p>\n\n\n\n<p>See an example of how we used a qualitative approach in a <a href=\"https:\/\/analysedanmark.dk\/de\/damixa-concept-development\/\" target=\"_blank\" rel=\"noopener noreferrer\"> concept-development study we did for Damixa<\/a> here.<\/p>\n\n\n\n<p><strong>Triangulation of methods:<\/strong> We have vast experience in combining different methods (e.g. focus groups and\/or IDI\u2019s in combination with surveys).<\/p>\n\n\n\n<p>See case examples of different ways to triangulate here: <a href=\"https:\/\/analysedanmark.dk\/de\/the-aids-foundation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> for the AIDS-Foundation <\/a> and in <a href=\"https:\/\/analysedanmark.dk\/de\/segmentation-realdania\/\" target=\"_blank\" rel=\"noopener noreferrer\"> a segmentation study for Realdania .<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #0e4b78;\">Nordic Research Alliance:<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/nordic-research-alliance.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> Nordic Research Alliance <\/a> is a cooperation between Analyse Danmark (DK), <a href=\"https:\/\/www.novus.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Novus (SE) <\/a>, <a href=\"https:\/\/responsanalyse.no\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> Respons Analyse (NO) <\/a> and <a href=\"https:\/\/www.otanta.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ISS Otantatutkimus Oy (FIN) <\/a> offering Nordic research experience to national and international clients. Across the Nordic markets, we have more than 120.000 panel members. All members of the Nordic Research Alliance are members of ESOMAR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #0e4b78;\">Handling Personal Data<\/span><\/h2>\n\n\n\n<p>Read about how we handle personal data in our <a href=\"https:\/\/analysedanmark.dk\/de\/english\/personal-data\/\">Personal Data Policy<\/a> section.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Quantitative and qualitative research in Denmark and the Nordic countries Analyse Danmark can assist you in a wide range of market research disciplines in the Nordic countries. Besides Denmark, where we have our test facilities, we provide research in all of the Nordic countries through our partners. We offer a span of services from pure &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Analyse Danmark provides high quality research as a solid base for decision making\" class=\"read-more button\" href=\"https:\/\/analysedanmark.dk\/de\/english\/#more-51\" aria-label=\"Mehr Informationen \u00fcber Analyse Danmark provides high quality research as a solid base for decision making\">Weiterlesen &#8230;<\/a><\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-51","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":4,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/51\/revisions"}],"predecessor-version":[{"id":234962,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/51\/revisions\/234962"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/media?parent=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}