{"id":43768,"date":"2024-12-10T11:11:17","date_gmt":"2024-12-10T10:11:17","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43768"},"modified":"2025-05-01T12:14:59","modified_gmt":"2025-05-01T10:14:59","slug":"etnoraid","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/de\/metoder\/kvalitative-metoder\/etnoraid\/","title":{"rendered":"Ethnoraid"},"content":{"rendered":"<div class=\"gb-container gb-container-e025f568\">\n<div class=\"gb-container gb-container-84580139\">\n<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Kvalitativ metode<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Ethnoraid<\/h1>\n\n\n\n<p class=\"gb-headline gb-headline-cf6f9690 gb-headline-text\"><strong>Etnoraids er ideelle til at ops\u00f8ge m\u00e5lgruppen, hvor den er.<\/strong><br>Ethnoraids ist eine ethnografische Methode, bei der kurze Interviews und Beobachtungen eingesetzt werden, um das Verhalten der Zielgruppen in ihrem Alltag zu untersuchen, und die mit wenig Vorbereitungszeit durchgef\u00fchrt werden kann.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hvorn\u00e5r er etnoraids interessant for dig?<\/h2>\n\n\n\n<p>Etnoraids er et godt v\u00e6rkt\u00f8j, n\u00e5r du har brug for at f\u00e5 en hurtig og umiddelbar fornemmelse for, hvordan m\u00e5lgruppen ser p\u00e5 det emne, du arbejder med. Ved brug af etnoraids f\u00e5r man b\u00e5de indblik i m\u00e5lgruppens tanker og holdninger til et givent emne og til det milj\u00f8, den f\u00e6rdes i. Det er oplagt at anvende etnoraids eksplorativt i starten af et projekt som basis for at udvikle hypoteser til en sp\u00f8rgeguide eller til at ops\u00f8ge en m\u00e5lgruppe, der ellers er sv\u00e6r at rekruttere, der hvor den er.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-6f1ffcca gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer-640x427.jpg\" alt=\"Etnoraids\" title=\"Puzzled,Survey,Worker,Not,Finding,Enough,Respondents.,Researcher,Making,Exit\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/Interviewer.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-e235177f gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-640x427.jpg\" alt=\"\" title=\"Portr\u00e4t,der,gl\u00fccklichen,Frau,beim,Einkauf,von,Lebensmitteln,im,Supermarkt,und,auf der Suche\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-1280x854.jpg 1280w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-1536x1025.jpg 1536w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2496682153-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Etnoraids er et ideelt v\u00e6rkt\u00f8j til:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Afs\u00f8gning af en problemstillings kompleksitet<\/li>\n\n\n\n<li>Danne sig et hurtigt overblik over m\u00f8nstre i adf\u00e6rd eller holdninger hos en m\u00e5lgruppe<\/li>\n\n\n\n<li>Be- og afkr\u00e6ftning af hypoteser<\/li>\n\n\n\n<li>Op- eller nedprioritering af temaer til videre unders\u00f8gelse<\/li>\n\n\n\n<li>F\u00e5 \u00f8jnene op for sp\u00f8rgsm\u00e5l, temaer, vinkler, kilder mv., som kun m\u00e5lgruppen kan bidrage til<\/li>\n\n\n\n<li>At ops\u00f8ge m\u00e5lgruppen on location eller i en brugssituation, hvis m\u00e5lgruppen er sv\u00e6r at identificere eller rekruttere<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0c83677d\">\n<div class=\"gb-container gb-container-a5391143 gbp-section\">\n<div class=\"gb-container gb-container-93ca79a7 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-b92d2374\">\n<div class=\"gb-grid-column gb-grid-column-57d1efca\"><div class=\"gb-container gb-container-57d1efca\">\n\n<h2 class=\"gb-headline gb-headline-3f298b35 gb-headline-text\">Hvordan udf\u00f8res et etnoraid?<\/h2>\n\n\n\n<p>Et etnoraid foreg\u00e5r ved, at man bruger 2\u20135 timer p\u00e5 et sted, hvor m\u00e5lgruppen naturligt f\u00e6rdes. Man kan lave etnoraids p\u00e5 skoler, arbejdspladser, konferencer, festivaler, i shoppingcentre, byrum eller parker. P\u00e5 et godt etnoraid kan du komme i snak med 15\u201320 personer. Til geng\u00e6ld har du typisk kun hver person i 5\u201310 minutter, s\u00e5 der er tale om korte, eksplorative interviews. Man tager afs\u00e6t i en semistruktureret interviewguide. V\u00e6rdien af et etnoraid kommer ikke kun fra samtaler, da interviews kombineres med observationer af m\u00e5lgruppens adf\u00e6rd og milj\u00f8.<\/p>\n\n\n\n<p>Udf\u00f8relsen af etnoraids kr\u00e6ver en godkendelse til at opholde sig det p\u00e5g\u00e6ldende sted. Derudover er der ikke behove for et stort rekrutteringsarbejde og de kan derfor gennemf\u00f8res med f\u00e5 dages varsel. Der kan afrapporteres med transskribering og\/eller analyse.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8020f66b\"><div class=\"gb-container gb-container-8020f66b\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/31_gallery_stroget3-scaled.webp\" alt=\"\" class=\"wp-image-43431\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/31_gallery_stroget3-scaled.webp 2560w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/31_gallery_stroget3-scaled-640x427.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/31_gallery_stroget3-scaled-1280x854.webp 1280w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/31_gallery_stroget3-scaled-360x240.webp 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/31_gallery_stroget3-scaled-768x512.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/31_gallery_stroget3-scaled-1536x1024.webp 1536w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/31_gallery_stroget3-scaled-2048x1366.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43688,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43768","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/comments?post=43768"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43768\/revisions"}],"predecessor-version":[{"id":234811,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43768\/revisions\/234811"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43688"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/media?parent=43768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}