{"id":43688,"date":"2024-12-05T11:49:50","date_gmt":"2024-12-05T10:49:50","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43688"},"modified":"2025-05-20T13:37:55","modified_gmt":"2025-05-20T11:37:55","slug":"qualitative-methoden","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/de\/metoder\/kvalitative-metoder\/","title":{"rendered":"Qualitative Methoden"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Detaillierte und tiefgreifende Analyse<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Qualitative Methoden<\/h1>\n\n\n\n<p class=\"gb-headline gb-headline-cf6f9690 gb-headline-text\">Qualitative Methoden werden eingesetzt, wenn Sie ein Thema besonders gr\u00fcndlich untersuchen wollen. So k\u00f6nnen Sie eine sehr detaillierte und tiefgehende Analyse erstellen. Dies kann von Vorteil sein, wenn Sie neue Ph\u00e4nomene und Themen aufdecken wollen.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg\" alt=\"Qualitative Methoden\" title=\"Fokusgruppe\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2476653977.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI-640x427.jpg\" alt=\"Eingehende Befragung\" title=\"Ein,Journalist,f\u00fchrt,ein,tiefgehendes,Gespr\u00e4ch,mit,einer,Frau,Spezialistin,\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI-640x427.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI-360x240.jpg 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI-768x512.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/02\/IDI.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"Qualitative Methoden\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Vorteile der qualitativen Methoden:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Interaktion zwischen Interviewer und Befragtem erm\u00f6glicht die Ausarbeitung und Rechtfertigung von Antworten<\/li>\n\n\n\n<li>Mehr Flexibilit\u00e4t im Vergleich zu quantitativen Methoden (Ad-hoc-Anpassung der Umfrage)<\/li>\n\n\n\n<li>Qualitative Methoden bieten Zugang zu neuem Wissen\/Gelegenheit, ein unbekanntes Gebiet zu erforschen<\/li>\n\n\n\n<li>Es ist m\u00f6glich, sowohl manifeste als auch verborgene Einstellungen, Motive usw. aufzudecken.<\/li>\n<\/ul>\n\n\n\n<p>Ein Nachteil ist, dass es schwierig ist, auf der Grundlage der mit qualitativen Methoden gewonnenen Erkenntnisse zu verallgemeinern.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-5e526e74 gbp--border-radius\">\n<div class=\"gb-container gb-container-713676bd gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-686de9ba\">\n<div class=\"gb-grid-column gb-grid-column-ea268650\"><div class=\"gb-container gb-container-ea268650\">\n\n<h2 class=\"gb-headline gb-headline-77811175 gb-headline-text\">Analyse Danmark bietet eine Vielzahl von qualitativen Methoden an<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-98247a69\"><div class=\"gb-container gb-container-98247a69\">\n<div class=\"gb-container gb-container-9e904099\">\n\n<div class=\"gb-headline gb-headline-335bd4d2\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M221.07,144.41A96.68,96.68,0,0,0,181,88h59a8,8,0,0,0,0-16H159a32,32,0,0,0-62,0H16a8,8,0,0,0,0,16H75a96.68,96.68,0,0,0-40.07,56.41A32,32,0,1,0,51.08,146,80.6,80.6,0,0,1,99,93.44a32,32,0,0,0,58.06,0A80.6,80.6,0,0,1,204.92,146a32,32,0,1,0,16.15-1.57ZM56,176a16,16,0,1,1-16-16A16,16,0,0,1,56,176Zm72-80a16,16,0,1,1,16-16A16,16,0,0,1,128,96Zm88,96a16,16,0,1,1,16-16A16,16,0,0,1,216,192Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-2849d821\">\n\n<h3 class=\"gb-headline gb-headline-eed07374 gb-headline-text\">Gespr\u00e4chsgruppen<\/h3>\n\n\n\n<p>Das Konzept der Dialoggruppe von Analysis Denmark hat einen internationalen Ansatz und wurde bereits in 25 % der innovativsten Unternehmen der Welt umgesetzt.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/dialoggrupper\/\" data-type=\"page\" data-id=\"43762\">Lesen Sie hier mehr<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9dd3916a\"><div class=\"gb-container gb-container-9dd3916a\">\n<div class=\"gb-container gb-container-8f06bfe9\">\n\n<div class=\"gb-headline gb-headline-5e5c223d\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M58.34,101.66l-32-32a8,8,0,0,1,0-11.32l32-32A8,8,0,0,1,69.66,37.66L43.31,64,69.66,90.34a8,8,0,0,1-11.32,11.32Zm40,0a8,8,0,0,0,11.32,0l32-32a8,8,0,0,0,0-11.32l-32-32A8,8,0,0,0,98.34,37.66L124.69,64,98.34,90.34A8,8,0,0,0,98.34,101.66ZM200,40H176a8,8,0,0,0,0,16h24V200H56V136a8,8,0,0,0-16,0v64a16,16,0,0,0,16,16H200a16,16,0,0,0,16-16V56A16,16,0,0,0,200,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-006115cb\">\n\n<h3 class=\"gb-headline gb-headline-3fe79a7d gb-headline-text\">Duo-Interview<\/h3>\n\n\n\n<p>Das Duo-Interview ist eine Variante des&nbsp;<a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/dybdeinterview-personlige-interview-med-din-maalgruppe\/\">pers\u00f6nliche Interviews<\/a>. Duo-Interviews nutzen den Dialog zwischen zwei Parteien, z. B. einem Ehepaar, Freunden oder einem Elternteil und einem Kind.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/duointerview\/\" data-type=\"page\" data-id=\"43764\">Lesen Sie hier mehr<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-83a3618b\"><div class=\"gb-container gb-container-83a3618b\">\n<div class=\"gb-container gb-container-cd5b8909\">\n\n<div class=\"gb-headline gb-headline-6879b666\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M227.32,28.68a16,16,0,0,0-15.66-4.08l-.15,0L19.57,82.84a16,16,0,0,0-2.49,29.8L102,154l41.3,84.87A15.86,15.86,0,0,0,157.74,248q.69,0,1.38-.06a15.88,15.88,0,0,0,14-11.51l58.2-191.94c0-.05,0-.1,0-.15A16,16,0,0,0,227.32,28.68ZM157.83,231.85l-.05.14,0-.07-40.06-82.3,48-48a8,8,0,0,0-11.31-11.31l-48,48L24.08,98.25l-.07,0,.14,0L216,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-07922ee9\">\n\n<h3 class=\"gb-headline gb-headline-3a725d3e gb-headline-text\">Eingehende Befragung<\/h3>\n\n\n\n<p>Das Tiefeninterview, auch bekannt als pers\u00f6nliches Interview oder IDI (In Depth Interview), ist eine qualitative Analysemethode, die sich besonders f\u00fcr die Analyse sehr komplexer Sachverhalte eignet.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/ausfuhrliches-interview\/\" data-type=\"page\" data-id=\"43766\">Lesen Sie hier mehr<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-98ac04f1\"><div class=\"gb-container gb-container-98ac04f1\">\n<div class=\"gb-container gb-container-77e1e11f\">\n\n<div class=\"gb-headline gb-headline-9198defa\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M227.32,28.68a16,16,0,0,0-15.66-4.08l-.15,0L19.57,82.84a16,16,0,0,0-2.49,29.8L102,154l41.3,84.87A15.86,15.86,0,0,0,157.74,248q.69,0,1.38-.06a15.88,15.88,0,0,0,14-11.51l58.2-191.94c0-.05,0-.1,0-.15A16,16,0,0,0,227.32,28.68ZM157.83,231.85l-.05.14,0-.07-40.06-82.3,48-48a8,8,0,0,0-11.31-11.31l-48,48L24.08,98.25l-.07,0,.14,0L216,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-0d879608\">\n\n<h3 class=\"gb-headline gb-headline-df1de7c9 gb-headline-text\">Ethnoraid<\/h3>\n\n\n\n<p>Ethnoraids ist eine ethnografische Methode, bei der kurze Interviews und Beobachtungen eingesetzt werden, um das Verhalten der Zielgruppen in ihrem Alltag zu untersuchen, und die mit wenig Vorbereitungszeit durchgef\u00fchrt werden kann.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/etnoraid\/\" data-type=\"page\" data-id=\"43768\">Lesen Sie hier mehr<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad98c1e8\"><div class=\"gb-container gb-container-ad98c1e8\">\n<div class=\"gb-container gb-container-901be4e0\">\n\n<div class=\"gb-headline gb-headline-6531e971\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M227.32,28.68a16,16,0,0,0-15.66-4.08l-.15,0L19.57,82.84a16,16,0,0,0-2.49,29.8L102,154l41.3,84.87A15.86,15.86,0,0,0,157.74,248q.69,0,1.38-.06a15.88,15.88,0,0,0,14-11.51l58.2-191.94c0-.05,0-.1,0-.15A16,16,0,0,0,227.32,28.68ZM157.83,231.85l-.05.14,0-.07-40.06-82.3,48-48a8,8,0,0,0-11.31-11.31l-48,48L24.08,98.25l-.07,0,.14,0L216,40Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-3dbf64b4\">\n\n<h3 class=\"gb-headline gb-headline-dad663e0 gb-headline-text\">Schwerpunktgruppen<\/h3>\n\n\n\n<p>Die Befragung von Fokusgruppen ist eine qualitative Form der Analyse, bei der ein Moderator eine Gruppe von in der Regel acht Personen mit einer Reihe von Fragen durch ein Forschungsgebiet f\u00fchrt.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/schwerpunktgruppen\/\" data-type=\"page\" data-id=\"43770\">Lesen Sie hier mehr<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2c45c92e\"><div class=\"gb-container gb-container-2c45c92e\">\n<div class=\"gb-container gb-container-17070e59\">\n\n<div class=\"gb-headline gb-headline-66b53d6e\"><span class=\"gb-icon\"><svg viewbox=\"0 0 256 256\" fill=\"#000000\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176,160a39.89,39.89,0,0,0-28.62,12.09l-46.1-29.63a39.8,39.8,0,0,0,0-28.92l46.1-29.63a40,40,0,1,0-8.66-13.45l-46.1,29.63a40,40,0,1,0,0,55.82l46.1,29.63A40,40,0,1,0,176,160Zm0-128a24,24,0,1,1-24,24A24,24,0,0,1,176,32ZM64,152a24,24,0,1,1,24-24A24,24,0,0,1,64,152Zm112,72a24,24,0,1,1,24-24A24,24,0,0,1,176,224Z\"><\/path><\/svg><\/span><\/div>\n\n\n<div class=\"gb-container gb-container-eb769479\">\n\n<h3 class=\"gb-headline gb-headline-cd0f47d4 gb-headline-text\">Qualitative Online-Methoden <\/h3>\n\n\n\n<p>Qualitative Online-Methoden sind eine bequeme und einfache M\u00f6glichkeit, qualitative Online-Umfragen durchzuf\u00fchren, die die Teilnehmer motivieren und einbinden, und bei denen der Kunde als Beobachter mitgehen und mit dem Moderator in einen Dialog treten kann.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/kvalitative-onlinemetoder\/\" data-type=\"page\" data-id=\"43772\">Lesen Sie hier mehr<\/a><\/strong><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":39638,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43688","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/comments?post=43688"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43688\/revisions"}],"predecessor-version":[{"id":234919,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43688\/revisions\/234919"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/39638"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/media?parent=43688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}