{"id":43541,"date":"2024-12-05T03:38:53","date_gmt":"2024-12-05T02:38:53","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43541"},"modified":"2025-05-20T12:21:00","modified_gmt":"2025-05-20T10:21:00","slug":"konkurrentanalyse","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/de\/ydelser\/markedsanalyser\/konkurrentanalyse\/","title":{"rendered":"Analyse der Wettbewerber"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Giver dig viden om jer og jeres konkurrenter<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Analyse der Wettbewerber<\/h1>\n\n\n\n<p>P\u00e5 et marked med stor konkurrence er det vigtigt at vide, hvem man konkurrerer imod. En konkurrentanalyse kan hj\u00e6lpe jer med at finde ud af, hvem jeres st\u00f8rste konkurrenter er, og hvordan jeres virksomhed og produkter er positioneret i forhold til disse.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hvad er jeres styrker og svagheder, n\u00e5r I konkurrerer om kunderne?<\/li>\n\n\n\n<li>Hvilke muligheder giver markedet, som blot venter p\u00e5 at blive udnyttet?<\/li>\n\n\n\n<li>Og hvilke trusler lurer?<\/li>\n<\/ul>\n\n\n\n<p>Alt dette kan I blive klogere p\u00e5 med en konkurrentunders\u00f8gelse fra Analyse Danmark. Unders\u00f8gelsen giver v\u00e6rdifulde strategiske indsigter i jeres og jeres konkurrenters markedsposition.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img decoding=\"async\" class=\"gb-image gb-image-6f1ffcca gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/nordwood-themes-ubIWo074QlU-unsplash-300x225.webp\" alt=\"\" title=\"nordwood-themes-ubIWo074QlU-unsplash\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img decoding=\"async\" class=\"gb-image gb-image-e235177f gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/walling-UP7JSnodG2M-unsplash-300x225.webp\" alt=\"\" title=\"walling-UP7JSnodG2M-unsplash\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543.jpg\" alt=\"Analyse der Wettbewerber\" class=\"wp-image-44434\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543.jpg 1000w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-640x384.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong><strong>En konkurrentanalyse kan enten gennemf\u00f8res som en ren kvantitativ eller ren kvalitativ unders\u00f8gelse, eller metoderne kan kombineres.<\/strong><\/strong><\/h2>\n\n\n\n<p>En\u00a0kombinationsunders\u00f8gelse\u00a0er typisk faseopdelt og kan f.eks. begynde med en eksplorativ fase med <a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/ausfuhrliches-interview\/\" data-type=\"page\" data-id=\"43766\">ausf\u00fchrliches Interview <\/a>oder <a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/schwerpunktgruppen\/\" data-type=\"page\" data-id=\"43770\">Schwerpunktgruppen<\/a>. Denne kan s\u00e5 f\u00f8lges af en sp\u00f8rgeskemaunders\u00f8gelse, hvor m\u00e5lgruppens opfattelser kvantificeres.<\/p>\n\n\n\n<p>Konkurrentanalysen kan tage afs\u00e6t i en&nbsp;panelunders\u00f8gelse, hvis analysen af jeres produkter og virksomheds placering i markedet skal foretages med udgangspunkt den brede danske befolkning eller en st\u00f8rre delm\u00e6ngde af denne.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alternativt kan den tage udgangspunkt i jeres eksisterende kunder, og gennemf\u00f8res som en\u00a0<a href=\"https:\/\/analysedanmark.dk\/de\/dienstleistungen\/kundenanalysen\/\" data-type=\"page\" data-id=\"43523\">Kundenanalyse\u00a0<\/a>med fokus p\u00e5 konkurrenter og kundernes forhold til disse.<\/li>\n<\/ul>\n\n\n\n<p>Alle virksomheder kan have gavn af at f\u00e5 indblik i deres konkurrencem\u00e6ssige styrker og svagheder.\u00a0Typisk vil man f\u00e5 et overblik over, hvordan man er placeret i forhold til konkurrenter p\u00e5 en r\u00e6kke forskellige parametre. Disse vil typisk inkludere anbefalingsgraden (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Net_promoter_score\" rel=\"nofollow noopener\" target=\"_blank\">NPS<\/a>), tilfredshed med diverse ydelser og graden af tillid.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43541","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/comments?post=43541"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43541\/revisions"}],"predecessor-version":[{"id":234885,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43541\/revisions\/234885"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43533"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/media?parent=43541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}