{"id":43537,"date":"2024-12-05T03:35:16","date_gmt":"2024-12-05T02:35:16","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43537"},"modified":"2025-05-01T11:21:57","modified_gmt":"2025-05-01T09:21:57","slug":"kendskabsanalyse","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/de\/ydelser\/markedsanalyser\/kendskabsanalyse\/","title":{"rendered":"Analyse des Bewusstseins"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Giver dig viden om kendskabsgrad og -kilder <\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Analyse des Bewusstseins<\/h1>\n\n\n\n<p>Det kan ofte v\u00e6re n\u00f8dvendigt at kunne svare p\u00e5 disse sp\u00f8rgsm\u00e5l som led i at styrke konkurrenceevnen og forbedre jer i forhold til jeres konkurrenter (se evt. ogs\u00e5&nbsp;<a href=\"https:\/\/analysedanmark.dk\/de\/dienstleistungen\/markedsanalyser\/konkurrentanalyse\/\">konkurrentanalyse<\/a>). Uden indblik i kendskabsgrad og \u2013 kilder til jeres virksomhed\/produkt kan det v\u00e6re sv\u00e6rt at vide, hvor I skal s\u00e6tte ind.<\/p>\n\n\n\n<p>Hvis I \u00f8nsker indblik i kendskabet til lige pr\u00e6cis jeres forretning, er en kendskabsunders\u00f8gelse det rette v\u00e6rkt\u00f8j til dette. En kendskabsm\u00e5ling fra Analyse Danmark kan afd\u00e6kke f\u00f8lgende sp\u00f8rgsm\u00e5l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hvad er kendskabsgraden?<\/li>\n\n\n\n<li>Hvordan er kendskabet til jeres forretning sammenlignet med jeres konkurrenter<\/li>\n\n\n\n<li>Hvad er kendskabskilderne<\/li>\n\n\n\n<li>Hvad er kendskabet til jeres konkrete filialer\/afdelinger i et givent omr\u00e5de<\/li>\n\n\n\n<li>Er i \u201dtop-of-mind\u201d hos jeres m\u00e5lgruppe<\/li>\n<\/ul>\n\n\n\n<p>En kendskabsanalyse g\u00f8r det muligt at f\u00e5 afd\u00e6kket kendskabet til jeres virksomhed\/organisation b\u00e5de helt generelt i hele landet, i specifikke geografiske omr\u00e5der eller i netop jeres m\u00e5lgruppe.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img decoding=\"async\" class=\"gb-image gb-image-6f1ffcca gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/nordwood-themes-ubIWo074QlU-unsplash-300x225.webp\" alt=\"Analyse des Bewusstseins\" title=\"nordwood-themes-ubIWo074QlU-unsplash\"\/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img decoding=\"async\" class=\"gb-image gb-image-e235177f gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/walling-UP7JSnodG2M-unsplash-300x225.webp\" alt=\"\" title=\"walling-UP7JSnodG2M-unsplash\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong><strong>Metode<\/strong><\/strong><\/h2>\n\n\n\n<p>En kendskabsm\u00e5ling gennemf\u00f8res typisk som en kvantitativ unders\u00f8gelse og kan b\u00e5de v\u00e6re i form af en panelunders\u00f8gelse eller en telefonunders\u00f8gelse. Eventuelt kunne I v\u00e6lge at gennemf\u00f8re en&nbsp;<a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/\">kvalitativ<\/a>&nbsp;opf\u00f8lgende eller indledende unders\u00f8gelse i form af dybdeinterview eller fokusgrupper, hvis I \u00f8nsker information om, hvordan I bedst kan forbedre kendskabet til jeres virksomhed\/organisation eller hvad der er vigtigst for de kunder, I \u00f8nsker har kendskab til netop jer.<\/p>\n\n\n\n<p>Ofte vil det v\u00e6re relevant at gentage en kendskabsm\u00e5ling efter et givent tidsrum for at kunne tracke, hvorvidt kendskabet til jeres forretning \u00f8ges eller mindskes. En tracking af kendskabet giver s\u00e5ledes mulighed for at se, om eventuelle iv\u00e6rksatte tiltag p\u00e5virker kendskabsgraden eller om strategien skal l\u00e6gges om.<\/p>\n\n\n\n<p>Vi har blandt andet gennemf\u00f8rt kendskabsanalyser \u2013 samt tracking \u2013 for f.eks. organisationer som Mellemfolkeligt Samvirke og Red Orangutangen. Det gjorde det muligt for organisationerne at se, hvorvidt deres kommunikationsstrategiske tiltag havde en effekt p\u00e5 kendskabet i deres m\u00e5lgruppe.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43537","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/comments?post=43537"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43537\/revisions"}],"predecessor-version":[{"id":234799,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43537\/revisions\/234799"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43533"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/media?parent=43537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}