{"id":43535,"date":"2024-12-05T03:34:42","date_gmt":"2024-12-05T02:34:42","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43535"},"modified":"2025-05-01T13:18:44","modified_gmt":"2025-05-01T11:18:44","slug":"imageanalyse","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/de\/ydelser\/markedsanalyser\/imageanalyse\/","title":{"rendered":"Bildanalyse"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Giver jer viden om omgivelsernes opfattelse af jer<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Bildanalyse<\/h1>\n\n\n\n<p>En imageanalyse har \u2013 som navnet indikerer \u2013 fokus p\u00e5 at afd\u00e6kke jeres virksomheds, jeres produkters eller jeres brands image i jeres m\u00e5lgruppe. Der er ikke n\u00f8dvendigvis overensstemmelse mellem det image, jeres virksomhed har, og det image I \u00f8nsker. En imageanalyse belyser omgivelsernes opfattelse af jeres virksomhed, produkt eller brand. I f\u00e5r hermed&nbsp; indsigt og viden, der med fordel kan anvendes i jeres kommunikationsindsats.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysen kan give jer den n\u00f8dvendige viden til at foretage de rette strategiske beslutninger.<\/li>\n\n\n\n<li>En imageanalyse kan afd\u00e6kke jeres image sammenlignet med jeres konkurrenters (se evt. ogs\u00e5&nbsp;<a href=\"https:\/\/analysedanmark.dk\/de\/dienstleistungen\/markedsanalyser\/konkurrentanalyse\/\">konkurrentanalyse<\/a>) samt hvad der skal til for at forbedre jeres image.<\/li>\n\n\n\n<li>Yderligere kan en imageunders\u00f8gelse vise, hvor attraktiv jeres virksomhed er for potentielle kunder eller jobans\u00f8gere.<\/li>\n\n\n\n<li>Hvis I \u00f8nsker at blive klogere p\u00e5 jeres konkurrenceevne og hvordan I kan forbedre jeres image.<\/li>\n\n\n\n<li>Analysen kan give jer den n\u00f8dvendige viden til at foretage de rette strategiske beslutninger.<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"384\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-640x384.jpg\" alt=\"\" title=\"Business,And,Branding,Concept.,Creating,,Developing,And,Maintaining,A,Brand&#039;s\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-640x384.jpg 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543-768x461.jpg 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2025\/01\/shutterstock_2514266543.jpg 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-640x640.webp\" alt=\"\" title=\"kal-visuals-PFC2fY9LE_g-unsplash\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash-600x600.webp 600w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/kal-visuals-PFC2fY9LE_g-unsplash.webp 800w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-b510b0bb\">\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\"><strong><strong>Kan gennemf\u00f8res som en ren kvantitativ eller kvalitativ unders\u00f8gelse<\/strong><\/strong><\/h2>\n\n\n\n<p>Imagem\u00e5lingen fra Analyse Danmark kan enten gennemf\u00f8res som en ren kvantitativ eller kvalitativ unders\u00f8gelse. Det van ogs\u00e5 med fordel v\u00e6re en kombination af disse metoder. En kombinationsunders\u00f8gelse er typisk faseopdelt. Den kan f.eks. best\u00e5 af en eksplorativ fase med dybdeinterview eller fokusgrupper efterfulgt af en sp\u00f8rgeskemaunders\u00f8gelse. I sidstn\u00e6vnte kvantificeres de opfattelser i m\u00e5lgruppen, som er fundet i foreg\u00e5ende fase. Metoderne kan ogs\u00e5 kombineres anderledes, s\u00e5 en kvantitativ unders\u00f8gelse ligger til grund for en kvalitativ fase, hvor resultaterne af sp\u00f8rgeskemaunders\u00f8gelsen kvalificeres og uddybes.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":43533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43535","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/comments?post=43535"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43535\/revisions"}],"predecessor-version":[{"id":190900,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43535\/revisions\/190900"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43533"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/media?parent=43535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}