{"id":43531,"date":"2024-12-05T03:32:58","date_gmt":"2024-12-05T02:32:58","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43531"},"modified":"2025-05-01T13:13:57","modified_gmt":"2025-05-01T11:13:57","slug":"laeserundersoegelser","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/de\/ydelser\/laeserundersoegelser\/","title":{"rendered":"Leserumfragen"},"content":{"rendered":"<header class=\"gb-container gb-container-58a76ced\">\n<div class=\"gb-container gb-container-3224c6ce gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d7355558\">\n<div class=\"gb-grid-column gb-grid-column-516ff6c2\"><div class=\"gb-container gb-container-516ff6c2\">\n\n<p class=\"gb-headline gb-headline-ad6edd9c gb-headline-text gbp-section__tagline\">Optimer jeres kommunikation<\/p>\n\n\n\n<h1 class=\"gb-headline gb-headline-0e509d67 gb-headline-text\">Leserumfragen<\/h1>\n\n\n\n<p class=\"gb-headline gb-headline-cf6f9690 gb-headline-text\">L\u00e6serunders\u00f8gelser er et effektivt redskab til at opn\u00e5 viden om dine l\u00e6sere&nbsp;\u2212 f.eks. generel l\u00e6sertilfredshed, -pr\u00e6ferencer og -holdninger. L\u00e6serunders\u00f8gelser kan s\u00e5ledes integreres som en essentiel del af grundlaget for redaktionelle beslutninger.<br>Analyse Danmark har indg\u00e5ende erfaring med forskellige typer l\u00e6serunders\u00f8gelser \u2212 b\u00e5de enkeltm\u00e5linger, deciderede trackingunders\u00f8gelser og kvalitative unders\u00f8gelser. L\u00e6serunders\u00f8gelserne kan gennemf\u00f8res som elektroniske sp\u00f8rgeskemaunders\u00f8gelser, hvilket bl.a. giver mulighed for at inds\u00e6tte billeder og lave avancerede forgreninger i sp\u00f8rgeskemaet. <\/p>\n\n\n\n<p><strong>Vi har blandt andet stor erfaring med l\u00e6serunders\u00f8gelser af f\u00f8lgende medier:<\/strong><br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fagblade (Fagbladet 3F, Sygeplejersken)<\/li>\n\n\n\n<li>Gratismagasiner (Chili, KIWI Magazine, Mit Hjem, Kul\u00f8r)<\/li>\n\n\n\n<li>Newsletters<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-38b0cc66\"><div class=\"gb-container gb-container-38b0cc66\">\n\n<figure class=\"gb-block-image gb-block-image-6f1ffcca\"><img decoding=\"async\" class=\"gb-image gb-image-6f1ffcca hey_image_fx gbp--border-radius\" src=\"https:\/\/gpsites.co\/affinity\/wp-content\/uploads\/sites\/147\/2024\/06\/nordwood-themes-ubIWo074QlU-unsplash-300x225.webp\" alt=\"\" title=\"nordwood-themes-ubIWo074QlU-unsplash\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e235177f\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\"gb-image gb-image-e235177f hey_image_fx gbp--border-radius\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/blue-stag-4JPXmg-N3sg-unsplash-640x427.webp\" alt=\"\" title=\"blue-stag-4JPXmg-N3sg-unsplash\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/blue-stag-4JPXmg-N3sg-unsplash-640x427.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/blue-stag-4JPXmg-N3sg-unsplash-360x240.webp 360w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/blue-stag-4JPXmg-N3sg-unsplash-768x512.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/06\/blue-stag-4JPXmg-N3sg-unsplash.webp 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n<div class=\"gb-container gb-container-7e6d0854 gbp-section\">\n<div class=\"gb-container gb-container-3ff20a45 gbp-section__inner\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d4759108\">\n<div class=\"gb-grid-column gb-grid-column-c739950f\"><div class=\"gb-container gb-container-c739950f\">\n\n<figure class=\"wp-block-image size-full hey_image_fx\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp\" alt=\"\" class=\"wp-image-43057\" srcset=\"https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1.webp 1200w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-640x640.webp 640w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-768x768.webp 768w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-300x300.webp 300w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-400x400.webp 400w, https:\/\/analysedanmark.dk\/wp-content\/uploads\/2024\/11\/giu-vicente-3_uiwITfv4M-unsplash-1-600x600.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44584bd0\"><div class=\"gb-container gb-container-44584bd0\">\n\n<h2 class=\"gb-headline gb-headline-c2afdff5 gb-headline-text\">Tag temperaturen p\u00e5 l\u00e6sernes tilfredshed<\/h2>\n\n\n\n<p><strong>L\u00e6sernes adf\u00e6rd og tilfredshed kan eksempelvis afd\u00e6kkes via f\u00f8lgende parametre:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tidsforbrug<\/li>\n\n\n\n<li>Test af layout (forside, billeder)<\/li>\n\n\n\n<li>Vurdering af udvalgte artikler og blad som helhed<\/li>\n\n\n\n<li>\u00c5rsager til fravalg<\/li>\n\n\n\n<li>Andel af artikler l\u00e6st<\/li>\n\n\n\n<li>L\u00e6serloyalitet<\/li>\n\n\n\n<li>Vurdering af blad p\u00e5 forskellige indholdsomr\u00e5der<\/li>\n<\/ul>\n\n\n\n<p>Herudover kan prospektive sp\u00f8rgsm\u00e5l hj\u00e6lpe dig med at udvikle dit blad, s\u00e5 du sikrer, at bladet udvikler&nbsp;indhold og&nbsp;form i overensstemmelse med dine l\u00e6seres \u00f8nsker.<\/p>\n\n\n\n<p>Hvis du \u00f8nsker at komme mere i dybden med forskellige temaer eller \u00f8nsker mere input til, hvordan du kan udvikle din kommunikation i b\u00e5de indhold og form, anbefales det at supplere med kvalitative unders\u00f8gelse. Det vil v\u00e6re en god ide f.eks. at afholde \u00e9n eller flere&nbsp;<a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/schwerpunktgruppen\/\">Schwerpunktgruppen<\/a>&nbsp;oder&nbsp;<a href=\"https:\/\/analysedanmark.dk\/de\/methoden\/qualitative-methoden\/dybdeinterview-personlige-interview-med-din-maalgruppe\/\">individuelle interviews<\/a>&nbsp;med udvalgte l\u00e6sersegmenter, for at f\u00e5 nye ideer p\u00e5 bordet eller teste forskellige nye koncepter eller tiltag .<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43531","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/comments?post=43531"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43531\/revisions"}],"predecessor-version":[{"id":234833,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43531\/revisions\/234833"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/media?parent=43531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}