{"id":43517,"date":"2024-12-05T03:27:05","date_gmt":"2024-12-05T02:27:05","guid":{"rendered":"https:\/\/analysedanmark.stage.heyrobot.com\/?page_id=43517"},"modified":"2025-05-01T13:08:06","modified_gmt":"2025-05-01T11:08:06","slug":"detailhandelsanalyser","status":"publish","type":"page","link":"https:\/\/analysedanmark.dk\/de\/ydelser\/detailhandelsanalyser\/","title":{"rendered":"detailhandelsanalyser"},"content":{"rendered":"
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Effektiviser jeres markedsf\u00f8ringsindsats<\/p>\n\n\n\n

Einzelhandelsanalysen<\/h1>\n\n\n\n

Der bruges store summer p\u00e5 markedsf\u00f8ring i og omkring detailhandelsk\u00e6derne i Danmark; s\u00e5vel af k\u00e6derne selv, som af leverand\u00f8rerne. Derfor er det s\u00e6rdeles vigtigt at m\u00e5le effekten af disse investeringer, uanset om der er tale om dagligvareforretninger, kiosksektoren, specialforretninger eller udvalgsvareforretninger.<\/p>\n\n\n\n

Traditionelt har man m\u00e5lt resultaterne af markedsf\u00f8ringen i form af butikkernes salgstal, men i dag er dette i de fleste tilf\u00e6lde ikke tilstr\u00e6kkeligt, idet markedsf\u00f8ringen i detailhandelen ikke kun har det direkte salg som m\u00e5ls\u00e6tning, men ogs\u00e5 indg\u00e5r som en parameter i firmaernes samlede markedsf\u00f8ringsindsats.<\/p>\n\n<\/div><\/div>\n\n

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Hall Tests<\/h3>\n\n\n\n

Bruges til her-og-nu m\u00e5linger af forbrugerens oplevelse i butikken.<\/p>\n\n\n\n

Personlige interviews gennemf\u00f8res uden for eller i butikken efter indk\u00f8bsoplevelsen.<\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Instore Observationer<\/h3>\n\n\n\n

Analyse af forbrugerens reaktioner, handlings- og bev\u00e6gelsesm\u00f8nstre i butikken.<\/p>\n\n\n\n

Omfatter struktureret overv\u00e5gning, ofte kombineret med interviews og eventuelt brug af video.<\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Ad Hoc Unders\u00f8gelser<\/h3>\n\n\n\n

Online, telefon eller personlige interviews til afd\u00e6kning af indk\u00f8bsadf\u00e6rd, pr\u00e6ferencer og holdninger.<\/p>\n\n\n\n

Anvendes ogs\u00e5 til pr\u00e6-tests af instore kommunikation.<\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Brug af Video<\/h3>\n\n\n\n

Videooptagelser kan v\u00e6re et supplement til instore observationer for at dokumentere adf\u00e6rden.<\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":35209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43517","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/comments?post=43517"}],"version-history":[{"count":5,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43517\/revisions"}],"predecessor-version":[{"id":190834,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/43517\/revisions\/190834"}],"up":[{"embeddable":true,"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/pages\/35209"}],"wp:attachment":[{"href":"https:\/\/analysedanmark.dk\/de\/wp-json\/wp\/v2\/media?parent=43517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}